Gym Tv, an example of an effective dynamic advertising network

To optimize the greatest reach and opportunity for user impact, Zoom Media screens are arranged in the areas with the longest stay in gyms such as Virgin Active, First Fitness and David Lloyd in the United Kingdom.

Zoom Media has managed to reach in the United Kingdom 14,2 million users per month in front of Gym TV screens. The commercial success of this business model is based on the fact that gym users usually “escape” to traditional television advertising.

The network is designed to entertain and captivate the public, with music videos and branded content with promotions corresponding to each center, as well as with advertising messages from national and local advertisers.At this time, Zoom now has 4.000 screens in 700 locations throughout the United Kingdom.

To optimize the greatest reach and opportunity for user impact, The screens are arranged in the areas with the longest stay in gyms such as Virgin Active, First Fitness y David Lloyd.

Among the advertisers that have already trusted this network, BMW stands out, O2, Adidas, Marks & Spencer y Colgate, along with other brands in the leisure sectors, music or cinema.