The CEO of Charmex analyzes for Digital AV the success of the recent celebration of the Open Day dedicated to the novelties of the audiovisual manufacturer Christie in Madrid, and the value that this B2B wholesaler brings to the market.

Santiago Verdu Charmex

As the main distributor of Christie in Spain, Santiago Verdú, CEO of Charmex International, highlights the potential developed by this manufacturer, that has been evident in the open day organized by the wholesaler around its latest advances in projection for 2019.

"Once again, Christie Anticipates Competitors with RGB Laser Technology for Professional AV Market, being a pioneer in the establishment of what will be a market standard, with the introduction of the DK40 projector, of 40.000 lumens".

Charmex Christie open day2018For this manager, Pure laser technology (rgb) "Outperforms laser phosphor, and it will mean an important qualitative leap in the market in terms of colorimetry, color saturation, quality and resolution".

Verdú analyzes in the video other of the novelties of Christie presented at the Open Day (more data in Digital AV), that will have their climax during ISE 2019 in Amsterdam, but highlights the value that Charmex brings to this manufacturer "for its ability to integrate the different elements for all AV projects, both in rental and broadcast and fixed installation".

The basis of all this is "the quality of our human team, which is the main value of Charmex in its activity and in a relationship with the narrow channel, strong, dynamics and, above all, committed that has placed us where we are", says Santiago Verdú.


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by • 5 Dec, 2018
• section: fully, interviews, Events, business, projection