IMagine, Ingram Micro digital signage division, It is presented in 'panoramic format' and with industry references

Doubling your attendance expectations, the presentation of IMagine, the digital signage and AV division of wholesaler Ingram Micro, has been endorsed “by market leaders, integrators and the distribution channel, affirms its manager, Alejandro Rincon.

The first event of the Pro AV division of Ingram Micro, IMagine, met on the Madrid skyline -on the plant 42 from Torre Espacio and 162 meters high of the financial center of the capital- to leading manufacturers in digital signage solutions, projection and audiovisual, They had an exhibition area; to the distribution channel and customers.

With this 'panoramic' format, Alejandro Rincon, Business Manager de Ingram Micro, presented the division staff and outlined the vision of this new line of professional business “that emerged just eight months ago, fruit of the Greenfield division that Ingram creates to develop new market opportunities and cloud solutions, mobility y Pro AV (IMagine)”.

The differential of this proposal "is to offer value to the channel and the end customer that is supported by a qualified and trained Ingram team in this business area.", to create professional solutions not only with the reference manufacturers in the market, but with integrators and vendors for 'ad hoc' and packaged proposals.".

One of the lines to achieve this is the implementation of a catalog of services “to face any project with a team of more than 140 technicians distributed throughout Spain for the implementation of projects and technical support at your service; with accessible services and fixed prices; prescription for the end client and advice; training and detection of needs and generation of opportunities,…”, Specifies Corner.

Business areas

There are three main lines of business on which IMagine bases its proposal: digital signage, hospitality and education and companies, with their respective verticals, “for which we have the reference manufacturers, with the best on the market, like NEC Display, Mitsubishi, Philips, Sony, Advantec, Acer, Laforja,…”, Rincón emphasizes.

Among the solutions for digital signage, “a huge niche of opportunities in numerous verticals, as retail, critical monitoring centers, hotels,…”LCD video walls stand out, with scalable systems and symmetric solutions, asymmetric and integrated; solutions for high availability control rooms; content management systems (CMS) in client server and management in 'the cloud'; digital totems, interactive tables, multi-screen systems, etc.

In the hospitality area, IMagine offers 52” screens with the possibility of Procentric integration, and for education and business there are two aspects: “SMART as a manufacturer and solution, de la Ingram is an importer and certifier in the channel, and with projection systems for education, installation and blending solutions”.

In addition to the catalog of services for the channel, IMagine puts at your disposal the company's showroom in Barcelona, with training rooms in these business areas, solutions testing and certification spaces with clients. IMagine has only been around for seven months and this proposal has only just begun”, emphasizes its responsibility.

Besides, Another of the proposals presented at the event was the Mobility division, for which Rodrigo Díaz Medina is responsible, that arises after Ingram's acquisition of the Bright Point company in 2012, and which is now integrated as a specific division within Ingram Micro.

Partner support

The presentation of IMagine was supported by the interventions of the audiovisual and digital signage industry leaders.. Jaume Martin, responsible for the audiovisual division of Mitsubishi Electric, expressed his satisfaction with the creation of this professional division: “we were certain that this moment would come, "that Ingram had to take the step into the professional market and for that we thank them and our support.".

Martín also presented Mitsubishi's new offering of projection solutions, in which systems with Led Laser technology stand out, with the NW314U-EST system as a reference; ultra-short lens devices for the educational market and remote sending and control of information from mobile devices to the projector with the Thin Client function, as well as frameless monitors and high durability at low cost, which were also shown at their stand.

The offer of NEC Display, which at the exhibition showed a 46” public display with up to six tactile touches through four optical cameras installed in the corners, marked the presentation of Fernando Serrano, sales manager of the firm's channel.

Added to this was the NEC PD Comms Tool screen management software and R45 integration “so that the screen automatically sends an alert email if a problem occurs, a unique feature in the market that allows us to be proactive with the client, o la app NEC Remote Controller, to do the same from a smartphone”.

The future solution in digital signage “is content management, that allows the management of infinite input sources to infinite receiving sources in hyperwall solutions, like those in the control rooms of critical facilities. In projection software, Serrano highlights Display Note, “a multi-platform system, dynamic and interactive for education, in which the teacher can block or give access to students, send them messages, etc. via smartphone or tablet”.

The value proposition for IMagine LG, made by Iván González, B2B sales manager of the firm, focused on the IPS panel “based on the culture of effort and professionalism of Koreans”, in formats of 32 a 84”.

Cesar Sanz, responsible for digital signage for Iberia in Philips via MMD, underlined the technological differential of the firm with Smart Insert and OPS slot, that allows any media player on the market to be inserted on the screen, and the promotion of the range of video walls with LCD systems of 46 and 55” with touch technology

For your part, the head of peripheral business Acer, Fermí Sansot, I explain the offer for the educational and business sector with ultra-short distance and high luminosity systems, coo P7215. Finally, Francisco Calatayud, trade marketing manager for the Southern region of Sony, explained the integration of AV and digital signage solutions, and the company's commitment to HTML browser technology 5.

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