AOpen showcases advanced digital dignity at Intel Solutions Summit EMEA

Intel Solutions Summit hosts counting demos, identification and analysis, using the AOpen digital engine on an “Ivy Bridge” Intel Core i3 processor and a MultiTouch monitor with integrated PC and webcam running on the line of second generation Intel Core i7 processors.

The next time you're in front of a webcam, it's very possible that the camera is learning more about you than you imagine.. Current sensors can not only detect movement and record all the time, but they can also recognize gender or age group through facial analysis.

In retail, this precise tracking method is used to obtain a competitive edge of vital importance.. This is one of the technologies in which Open e Intel They are pioneers, helping distributors compete against merchants operating on the Internet.

Intel's tool for counting and analysis, Intel AIM Suite, was recently showcased at the Intel Solutions Summit in Dublin.

Joey van den Hoogen, field engineer at AOpen Europe, comments that the tool is very valuable for distributors who want to analyze the effectiveness of their advertising: “Technology like the AIM Suite provides retailers with tools that help them analyze consumers' responses to their visual messages and how they move around the store and other consumer spaces.. Provides quantitative measurement and analysis of what customers do in a particular environment”.

With the webcam placed in a shop window, The reatil will be able to analyze the habits of passers-by and discover what content and messages lead to a better response. They can also change messages based on the age and gender of those viewing them..

If the system finds out that it is a young boy who is looking, I could change the image and show men's clothing instead of women's clothing. Over time it could happen that young people do not look at the images of a specific product for a long time and thus switch to another image..

So, what kind of technology can do this? At the ISS exhibition this solution was shown using the AOpen digital engine on an Intel Core i3 “Ivy Bridge” processor and a MultiTouch monitor with integrated PC and webcam running on the line of second generation Intel Core i7 processors.

Aopen also placed touch-sensitive information monitors throughout the exhibit. These monitors provided visitors with an updated event agenda, including biographies of the speakers and clear directions to each session.