TMTFactory provides augmented reality and content to Bultaco Barcelona watches

The Bultaco Barcelona watch brand presents its latest collection with an augmented reality app and content developed by TMTFactory and Baibuk about the legendary motorcycles of this firm.

The new collection of watches from the Bultaco Barcelona brand uses an augmented reality technology application on the watch itself developed by TMTFactory, Bultaco's digital agency that supplies multimedia content for digital projects.

The application consists of scanning the watch face or packaging to discover the sports world of this legendary brand, with emblematic images of motorcycle models and their stories.

Every hour the clock strikes offers new augmented reality content to users, that can be viewed with a smartphone, as well as a new different Bultaco motorcycle model (TSS, Sherpa T, Pursang,…).

This augmented reality application is continually updated, since the contents are synchronized with new messages and data that the user can discover under the gears of the Bultaco watch collections.

The brand shows this innovation at the world watch and jewelry show BaselWorld 2013, which is celebrated until 2 May in Basel (Swiss), with a stand that combines its innovations in watchmaking with the latest technologies, such as a touch screen counter, a synchronized video wall, tablets with augmented reality technology, and a transparent screen that recreates an underwater world built with gears and parts from Bultaco Watches products.

This exhibition space shows TMTFactory solutions in the creation and management of specific content for DOOH and marketing.