Holographic showcase with MicroTiles and Christie projection for the 175 holt renfrew anniversary

More than 4.000 Shoppers raved about Rose and Thistle Media's holographic showcase of seven hundred Christie MicroTiles systems and the supplier's projectors at Canadian fashion retailer Holt Renfrew's anniversary.

The specialist in digital solutions Rose and Thistle Media has designed and created a striking holographic display screen in the window of Canadian fashion flagship store Holt Renfrew, for which they have used seven hundred MicroTiles and HD10K-M and Roadster HD20K-J projectors from Christie.

Called Inverse Parallax, this large holographic showcase was complemented by fashion mannequins, which together with the MicroTiles digital signage modules and Christie projectors resulted in a spectacular 3D visual environment, but without the need for glasses.

The celebration of 175 anniversary of the Canadian store Holt Renfrew, located in Toronto, has been the reason for the project to attract customers and demonstrate an innovative way of displaying fashion, and this has happened with the visit of more than 4.000 people for two weeks.

This large holographic showcase was visible both day and night, by combining Christie projection and Rose and Thistle execution technology to create holograms using two viewing planes: one produced by the bending of light (holo-plane type) on a realization surface that allows the image to be projected, and another on the back produced by MicroTiles to create an 8-inch background hologram.×8.

Achieving this stereoscopic depth by adding a background plane has been a real challenge for Rose and Thistle, since content and technology had to interact in a stereoscopic 3D environment, but without the need for glasses and day and night, so the adjustment of depth signals and the adjustment of planes had to be highly precise to avoid transparency problems and at an unusual projection distance..

This project included real world objects (mannequins, globo, confetti,…) which were located in the middle ground between the two 3D effect planes, produced by MicroTiles systems, that do not require projection distance, in combination with Christie high-resolution 4K projectors, that allowed us to overcome the limits of a 2D illusion to create a true 3D effect.

This holographic showcase, which has worked for two weeks, It was put into operation to coincide with the opening of the Toronto International Film Festival, and although the forecast was that a thousand people would pass through the store, The results have exceeded all expectations, after the visit of more than 4.000 buyers and an increase in 400% influx to the store, with a significant increase in income.

[vimeo]http://vimeo.com/52476843[/vimeo]