The American network ABC National adds to the power of digital signage with a DooH network

The division of the American television network ABC, Regional Sports & Boarding, adds to the communicative impact of digital signage with the launch of a DooH network with quality content and commercial exploitation in alliance with Branded Cities Network.

ABC Regional Sports & Boarding, division of the American television network ABC National, and the marketing company Branded Cities Network They will launch a digital out home network (DooH) of Led screens in places of maximum influx in the main cities of the United States.

The sales and marketing agreement for this digital signage network between both companies has been signed by John Watkins, president of ABC National Television Sales, y Steve Ellman, President and CEO of Branded Cities Network.

Although at the moment the number of screens that will make up this network has not been made public., The chain already has a DooH network in such emblematic places as Times Square. The company's main strategy is to provide quality and interesting content for citizens, in parallel to the advertising exploitation of this circuit of screens.

One of the objectives of this digital signage network is that the public can interact with the proposed content and promotions., which represents a new innovative application in outdoor digital advertising and reaches the maximum number of groups possible..

This digital strategic alliance adds as exclusive supplier for this network to Panasonic Corporation in North America to strengthen the technological and content capabilities of this network.

Para John Watkins, president of ABC National, “This strategic alliance with BCN will allow our chain to grow rapidly in the key markets of the United States with the latest cutting-edge technology from Panasonic. The Branded Cities brand growth strategy is an example for the ABC team, and together it will allow us to expand in different markets in the US., with the participation of as many consumers as possible”.

In this line, Steve Ellman, President and CEO of Branded Cities Network, ensures that “the united teams of BCN and ABC will efficiently market their digital signage assets in an innovative way and with relevant initiatives.”, quality and entertaining to offer consumers the possibility of participating with us”.