Vancouver Canucks fans cheer on their hockey team at 450 screens with Harris Infocaster

Harris InfoCaster digital signage technology, integrated into more than 450 screens, promotes the hockey fan experience and increased revenue for Canucks Sports & Entertainment at Rogers Arena in Vancouver (Canada).

The owners of the Canadian professional hockey franchise Canucks Sports & Entertainment have deployed a video network made up of more than 450 screens at Rogers Arena to the delight of Canucks fans, based on InfoCaster digital signage technology from Harris Broadcast.

Rogers Arena, named during the Vancouver Olympic Games 2010 Canada Hockey Place, It is a multi-functional facility and the home of the Vancouver Canucks hockey team, a reference in this country.

One of the most innovative projects has been the deployment of more than 450 backlit signage displays with InfoCaster software, as a key element to bring a new focus to the Canucks fan experience at Rogers Arena.

Increase in income

The InfoCaster installation at Rogers Arena is made up of several powerful components, as InfoCaster Creator, which has a wide range of tools and templates for the design process, editing and creation; InfoCaster Manager, for remote network management and control of numerous devices with InfoCaster Player.

Since this solution was installed, Canucks Sports and Entertainment, also owner of Rogers Arena, has seen a dramatic increase in both fan engagement and sales revenue.

From the moment they enter the stadium, fans are captivated by dynamic cinematic video displays, images and other audiovisual elements that improve your experience and comfort in the facility, and that has quickly resulted in final benefits.

This is what David Comuzzi says, senior director of corporate partnerships de Canucks Sports and Entertainment: “we have practically doubled the revenue associated with digital signage since the beginning, with an increase of 25% of income since its installation, which has led to a rapid return on investment”.

Strategically located on the Rogers Arena grounds, including access, lobbies, rest areas and toilets, InfoCaster delivers dynamic, personalized Canucks video presentations to more than 450 digital screens.

In addition to offering a great live event to fans, This digital signage network promotes your venue experience and brand identity, much more dynamic and entertaining while they are in the break room and have a snack or buy a t-shirt that is being promoted at that moment, while still watching a game or images of the players,…

In a striking cinematic video in 48:9, with three HD systems in horizontal orientation placed side by side in the rooms, fans are greeted with splash screens, digital information menus, advertising posters, etc.

As Mark Rahman explains, director creativo de Canucks Sports, “Our goal has been to create captivating images and content to enhance enthusiasm for the game, foster affinity for the team and its players to build long-term relationships with our fans”.

Another important element of this video network “was also to project a strong and positive image of the brand.”, encourage ticket and product sales and increase revenue. This is part of our overall approach to delivering an amazing fan experience., and digital signage is a key touchpoint. In just two years, “Our surveys and market research show increased fan loyalty and enthusiasm for the Canucks.”.

The choice of the InfoCaster graphic solution has been clear for its ease of use and flexibility, since it is capable of automating the delivery of different content, with support for media playout on IPTV or mobile TV platforms, to multiple screens and specific areas, in addition to being able to synchronize audio and video, reformat content or create colorful transitions.

For example, content spans three screen setups before the game. during the game, the content appears only in the first and third, while the middle screen shows match. Menus can be changed quickly and accurately on more than one hundred screens simultaneously, and player profiles and images are updated regularly.

Carl Pedersen, digital media de Canucks Sports, specifies that “we have a huge HD video library, photographs and motion graphics to schedule and deliver in a precise, synchronized sequence across designated sets of screens. This content is made according to the different programming blocks, as pre-game, in-game, break and after the game, something that without this sophisticated software would be very laborious and difficult to offer a spectacular digital signage experience of this type”.