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Hellmanns manages to increase its sales thanks to digital signage

A digital display and an RFID system, installed in shopping carts, were the elements used for Hellmanns to increase its sales in Sao Paulo supermarkets.

Hellman campana digital signage Brasil

Hellmanns has launched a campaign in Brazil using digital techniques to increase its sales. The mayonnaise manufacturer Hellmanns has installed in some supermarkets in Sao Paulo (Brazil) an electronic cart that helps customers make their purchases, locating products and offering culinary advice.

Hellmanns campana digital signage BrasilThe cart incorporates a digital screen and an RFID system. Every time the customer places a product in the basket or passes through a specific area of ​​the supermarket, The screen displays a recipe that can be prepared with those foods by combining it with mayonnaise..

In addition, If the client needs other ingredients to make the recipe, The system offers the exact location of where the products are within the self-service.

These shopping carts are connected to the Internet so recipes and tips can be shared on social networks without requiring any other device.. It also allows it to be sent via email.

The experience gained with this initiative has meant, as confirmed by Hellmanns, very positive results with a significant increase in sales, in less than a month, by one 68%.

Campana digital signage de Hellman


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