TD Maverick trains the channel to sell digital signage solutions in vertical markets

The training sessions that TD Maverick has organized, under the name Vertical Innovation, Their objective is to reveal to their partners the needs that these sectors have in digital signage..

The Division of Tech Data specialized in the audiovisual market, TD Maverick, has developed a training program to show the channel how to sell professional AV solutions in different vertical markets, according to the needs of each of them.

Named Vertical Innovation, the program, which begins 11 July, will extend throughout this year and will continue beyond 2013. “The audiovisual market, and more specifically digital signage, “It is one of the fastest growing segments.”, explains Iván Rodríguez, Business Development Manager of Maverick Iberia and responsible for the new program. “At a time like the present, in which we continually receive advertising impacts, digital signage is a differentiating product, with high added value, that allows interaction and metrics of these users”. “With this new program, We want to make these solutions known, focusing on specific sectors, and show the tools necessary for the distributor when selling them to their customers”.

In this first phase of the program, Maverick will show Corporate distributors how to sell digital signage solutions within this sector, through multiple presentations and demonstrations focused more on marketing than on the product itself, with content that the distributor can personalize with their own information, and that will help you show this new concept of communication to end customers.

“As a specialized wholesaler, Maverick has an ecosystem of solutions, built based on multiple manufacturers, partners, products and services, capable of tackling all types of projects, both simple and complex, says Iván Rodríguez, “To complement this ecosystem, We want to help the channel with training focused on the new business models that are opening up for each sector and train them to sell these solutions, even, before the demand arises.".

After this first session, others will be held in September aimed at the retail channel and the following ones in October for the specific education channel..