WHEREAS 2014: new access and interactive signage to improve the experience of professionals at the Amsterdam RAI

The European fair for the integration of audiovisual systems and digital signage par excellence, Integrated Systems Europe (WHEREAS) prepare your edition 2014 with important new features at the Amsterdam RAI venue to improve access.

The eleventh edition of Integrated Systems Europe (WHEREAS) will have important improvements in its exhibition venue to improve the attendance of the thousands of professionals who come to the 4 al 6 February 2014 to Amsterdam RAI (Netherlands), fruit of the investments of its organizers, InfoComm International y give in.

The Amsterdam RAI, venue of the event for eight years, In its latest edition, it extended the contract with the ISE organization up to 2019, although it was subject to improvements in the facilities, fully occupied in the last edition.

These innovations for publishing 2014 They take shape in the opening of a third visitor access to the site, new signage to guide and orient visitors on their journey through the event and a greater number of service stations.

After using inputs C and K (also known as Holland and Europe, respectively), During the last four years ISE has experienced an increase in visitors edition after edition, which required the opening of a third access: entry F, known as the park entrance.

This third entry will favor attendance at the pavilions 7 y 8 Amsterdam RAI, where the new Theater Halls are located, dedicated to show residential and commercial integration projects, as well as the new business lounge located on the bridge that connects these pavilions.. Besides, There will be a free shuttle service between this entrance and the train station.

As Mike Blackman explained in a press conference, managing director de ISE, “The accumulation of visitors is one of the best problems a fair can wish for.”, but it raises very important problems such as security, and also that they cannot make good use of their time; and that is why we have made the decision to open entry F in ISE 2014 to facilitate your visit to the event”.

New digital and interactive signage

Another new feature to make it easier for visitors to navigate the venue will be the pop-up signage at the entrances to the twelve pavilions of the venue., with route planners with consistent guidance, that complements the system of interactive wayfinding screens that were installed in the edition of 2013.

Added to this is the ISE Info Channel, which will continuously show information about the event live., called ‘RAI Live!' on the digital signage screens distributed throughout the venue.

“The bigger a fair gets – Blackman emphasizes –, "The most important thing is that visitors can have information and go from one place to another with minimal effort and stress.".

For this manager, The investment being made in signage and orientation systems “will not only improve the visitor experience at ISE, but it will also help all our exhibitors, “which will benefit from the high levels of visitor traffic during the three-day event in 2014”.

Education and training of professionals

WHEREAS 2014, which in recent years has also increased the number of conferences and seminars, will promote the training of professionals in systems integration, for which it will hold two free seminars that will be taught by experts from the organization, InfoComm and Cedia, as Mike Blackman announced at the press conference.

During editing 2013, The Amsterdam RAI hosted in the twelve pavilions that make up the venue (some 32.500 square meters) the proposal of some nine hundred exhibitors, coming from 130 countries, that they showed to the almost 40.000 visitors who came to the Dutch venue.

As Blackman himself already announced at ISE 2013, the edition of 2014 maintains the traditional dates of the contest (of the 4 al 6 February), Although the call for 2015 will be moved to the second week of said month to distance itself from other related international fairs, like CES and NAMM.