Digital signage and interactive content on board throughout the Norwegian Cruise Line cruise fleet

Norwegian Cruise Line has announced that it will expand its digital signage network to its entire fleet of ships by 2015, which will each have up to fifty touch and static screens.

The North American cruise company Norwegian continues to focus on the advantages that digital signage technology has for its guests., which he began using a few years ago on his Breakaway boat with systems at that time of NCL, and whose network will expand to its entire fleet before the summer of 2015.

Based in Miami (Florida), Norwegian Cruise Line operates the 'youngest' fleet of cruise ships in this area, with eleven ships and more than 26.000 camas. Under its motto 'freestyle cruising', They want to offer greater flexibility and freedom in their journey to their passengers., The company has always opted for new technologies, to the point of being the first cruise fleet to have Internet cafes, mobile coverage and wireless access at sea, all with technology Cisco.

Each ship of this cruise line will have between thirty and fifty touch and static screens located in the common and strategic areas of the ship.. These displays will be used as virtual concierges so that guests can make reservations for excursions, restaurants, entertainment and information of all kinds.

By Kevin Sheehan, CEO de Norwegian Cruise Line, “Interactive digital signage technology has been a great success on Norwegian Breakaway, so we have decided to expand it to the entire fleet and improve the experience of all our customers, further personalizing your vacation with greater flexibility and freedom”.

In this sense, the contents and services offered through the digital signage screens have been taken care of in detail.. For example, They have orientation maps to move around the ship, as well as the cities where the cruise stops for excursions, with data of tourist interest, like monuments, restaurants, stores, etc.

In addition to making reservations, guests can also order drinks, flowers and even custom cakes and treats to celebrate special occasions in the ship's shops, by reading the code from your cabin key.

Norwegian fleet's digital signage network will have a dual purpose, fundamental for company owners, since it will be used as a security and evacuation system in emergency situations to offer messages and graphics on how to act, that together with the emergency drill that all passengers carry out before boarding, It will be of great help to you.

These contents have been designed by the specialized company Luckeyou, who has created more than 120 informative videos, entertainment and leisure for Norwegian, that are transmitted 24×7 on more than two hundred monitors “in order to capture the attention of the passenger, under the company motto of 'look and feel the emotion', they point out from this company.