Digital signage stars in the 11th Edition of the JCDecaux Awards for 'Outdoor Creativity' as a service to society

The multinational outdoor advertising company JCDecaux has announced the 11th Edition of its 'Outdoor Creativity' awards, which this year focuses its focus on digital signage campaigns carried out in Spain with a clear objective: that are oriented to the service of society.

The 11th Edition of the JCDecaux 'Outdoor Creativity' Awards, world leader in outdoor digital advertising, This year, the protagonists will be the digital signage campaigns carried out by agencies and advertisers in Spain with a charitable cause.: defending the rights of the child, with Uniceft as a reference institution.

This new approach to the awards that has been organized for ten years JCDecaux, coincides with the recent presentation of the first 100% digital Spanish metro station: Vodafone Sol, as reported Digital AV Magazine. For this reason, The company wants to highlight “the talent, the creative ideas and good campaigns in the outdoor environment carried out by advertising agencies and advertisers in Spain, whose objective in the edition of 2013 is that the creatives are aimed at promoting a concept: “service to society”.

In this sense, JCDecaux and a group of prestigious professionals in the sector, They will select the best campaigns in each category, that they must “enhance the service to the cities that the external environment provides and the social work for children's rights that it carries out.” Unicef. All this with 'International Children's Day’ as a background showcase, that will serve as a theme for the construction of creativity”.

The registration period to submit all proposals ends next 7 November, and the winners chosen by the jury will be known the next day 20 of the same month in an official event that will take place at the Vodafone Sol digital station, where the award-winning creativity around childhood will be exhibited.

The creative professionals who compete for these awards will have to build an ad hoc piece around childhood and improving the living conditions of children., following specific instructions that appear on the company website, since this year JCDecaux has decided to support this solidarity cause through Unicef ​​and the intense work carried out by this institution to defend the rights of children around the world..

This commitment of JCDecaux to children is part of the company's philosophy and initiatives to show the benefits that external communication offers to achieve changes and improvements in society., in citizen service and humanization of cities.