JCDecaux and Niantic Labs join forces to install the Ingress geolocation game in American airports

Ingress is an alternate reality game, based on geolocation, which will be implemented in the American airports of JFK and Los Angeles thanks to the agreement reached between JCDecaux and Niantic Labs.

JCDecaux has been associated with Niantic Labs (Google) to implement the Ingress game in American airports by John F.. Kennedy and Los Angeles.

Ingress is developed by Niantic Labs and combines Google Maps and a virtual world to create an alternate reality gaming experience. (Alternate Reality Game – ARG), based on geolocation. The goal of Ingress is to encourage players to leave their homes to participate in a game that takes place in the real world., with real people and on a global scale. The basis of the game is the idea that there is a mysterious and powerful energy that players have to combat and defeat..

“Ingress combines mobile gaming and real world. Our goal is to enrich everyday experiences with mystery and fun., encouraging users to look for the unexpected. JCDecaux digital devices are already part of this experience”, explains John Hanke, director general de Niantic Labs.

More than 70 of JCDecaux digital devices, located in the main boarding areas of JFK and LAX airports, have been transformed into virtual portals that integrate with Ingress.

“Taking into account the increasing convergence that exists between external communication and mobile technologies, “It seemed natural to us to partner with Niantic Labs within the framework of this innovative approach to geolocation-based social gaming.”, Jean-François Decaux, Chairman and Co-CEO of JCDecaux.

With a traffic of 113 million passengers, These two airports will offer a new dimension to players, both current and future participants.