Videology's multi-screen video advertising is integrated into Yahoo's commercial proposition! in Japan

Yahoo! Japan and Videology have signed a strategic alliance to offer multi-screen advertising in Japan, the second largest television market in the world, through advanced video targeting and optimization across screens.

Japan's main web portal for search Yahoo Japan and the reference in private video advertising platform Videology have signed a technological and strategic alliance to offer multi-screen advertising, coinciding with the launch of the premium video advertising business of the first in the Japanese market, the second largest television market in the world.

As Osamu Aranami explained, corporate manager and director of marketing solutions at Yahoo! Japan, “Videology platform is unique, in that it offers brand advertisers guaranteed audience delivery and, therefore, more unified planning and measurement across screens. This is in line with the direction of our company and we believe that with the direction of the industry. Together, we will contribute to the future of the Internet advertising industry, providing advertisers with greater value and more attractive services”.

Videology's video technology offers ad campaign management tools for publishers to manage audience-based bookings of direct sales inventory, Optimize audience verification measures, Expand campaigns and audiences to external inventory, in addition to using audience targeting.

Regarding the needs of premium editors, How to establish the alliance with Yahoo! Japan, The Videology platform offers them the establishment of strict controls over brand exposure, precio, buyer selection and advertising creativity, as well as advanced predictive tools to help advertisers maximize performance. These latest functionalities are part of the Revenue Engine solution (SM) that Videology recently presented to the market.

Scott Ferber, President and CEO of Videology, has recognized its satisfaction with this strategic alliance with Yahoo! Japan “to boost its video advertising business, and we hope to help them break new barriers in the rapidly evolving multi-screen universe. When a company with the scale and brand value of Yahoo! Japan commits to video advertising to that point, "The big change is underway.".