Advantech fully enters the smart display market and gaming industry with the purchase of GPEG

Industrial equipment manufacturer Advantech has signed an agreement to acquire the British company Intelligent Display GPEG, smart display supplier for gaming industry.

With the acquisition of Intelligent Display GPEG, the Taiwanese supplier Advantech not only enhances its position in the digital signage market, but adds complementary elements to grow in the area of ​​smart screens and, concretely, in the European gaming industry.

As KC Liu explained, president of Advantech, “in view of the global trend towards smart cities and I/O, smart display will be the most important user interface in the near future. Advantech is very optimistic about its development potential in this market, that with the merger of Intelligent Display GPEG we hope to accelerate product development, “increase the sales force and lead the growth of the smart display market”.

Although Advantech already has sales and product development teams in Europe, Liu pointed out that “it is difficult to specifically address customer needs until we are very familiar with the gaming industry.”. After the merger, We look forward to taking full advantage of GPEG's experience in the European professional market and combining it with Advantech's existing global marketing and sales teams to expand the smart display market in Europe.".

The company will also integrate sales of GPEG and professionally designed products with the resources of Innocore -Gaming Advantech, acquired in 2010, to provide the European gaming market with complete solutions and embedded systems.

After the merger, the Intelligent Display GPEG team, including sales, will be part of Advantech's Embedded Computing Group division, under the name of Advantech GPEG and under the responsibility of the person who until now was the executive director of the British company, Nick How.

The new Advantech GPEG will focus its strategy on the development of specific monitors for each vertical business segment, especially for gaming, casinos, etc., custom applications, as shown in the video.

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