Digital signage technology from Adalides and LG increases sales of 100 Montaditos

Champions, specialized in in-store and outdoor digital communication, has been developed jointly with the franchise 100 Montaditos from the Madrid town of Arganda del Rey, a digital signage project with LG screens, which has improved communication with customers and increased sales.

The digital signage project carried out jointly between Champions y 100 Montaditos aimed to improve communication with customers about products, promotions and event, as well as achieving a greater impact on the sales of this location located in Arganda del Rey, in the Community of Madrid.

For this, two screens have been installed. 42 signature inches LG, of which Adalides is a marketing partner, in different locations of the establishment: one behind the bar and in a vertical position, to display in this order area the featured promotions of 100 Montaditos, and another in the local room, in horizontal format so that customers can view recurring promotions and events that the managers of this point of sale can update and edit in real time.

Both digital signage systems are controlled via the web with Admanager content management software., with which the owner of the premises can modify the content immediately, edit texts, prices and even images and schedule it in different time slots, depending on the need of the moment, thanks to the templates. Besides, Also view your video library and show them on the screen automatically in the programming they have at that moment.

According to data collected by the owners of this premises, Sales of products displayed on digital signage screens have experienced a considerable increase and customer perception has improved, identifying the change as a novel and attractive system where they can view information of interest.

As the owner explains 100 Montaditos from Arganda del Rey, Jesus Angel F. G; One of the most in-demand products since the installation of the displays has been ice cream. 100 Montaditos “which increased its sales on 100% since we implemented the screens; and 20% the menus and other appetizers for which the number of orders has doubled”.