Aopen increases Bedshed sales with its OpenSign digital signage solution

Aopen deploys its OpenSign interactive marketing and digital signage solution at furniture store Bedshed (Australia). Better customer service and increased sales have been the benefits obtained by the retail company.

Besdshed's business in Australia needed a tool that would allow it to boost its sales and bring its products closer to customers, that will reinforce your multichannel online and offline marketing communication strategy.

Bedshed decided to implement digital kiosks in two of its stores based on the OpenSign solution from Open. On its interactive screens, Customers obtain information about the products that are sold and have an option where they can create personalized catalogs in PDF format of the products that best suit their needs..

The objective of this project, según afirma Gavin Culmsee, COO de Bedshed, era “ofrecer una nueva dimensión para ir de compras. Y se obtuvo un doble beneficio. On the one hand, la nueva tecnología nos permite ofrecer un mejor servicio al cliente y, on the other, nos aporta un análisis importante de las necesidades que estos tienen. For example, sabemos cómo muchas personas han interactuado con el kiosco, por cuánto tiempo, los productos que buscaron y las ofertas a las que han respondido”.

Los kioskos digitales han permitido que Bedshed conozca mejor las necesidades de sus clientes, pudiendo ofrecerles un mejor servicio. “The first results obtained by Bedshed reveal that customers spent an average of seven minutes in front of the screen and it turned out to be a good option for those customers who prefer to shop on their own., without being approached by a salesperson”.

Of the applications included in these digital kiosks, The most popular have been those that allow you to create personalized lists of the products you are looking for., followed by the Mattress Assist feature that allows customers to browse by brand, mattress size, type, what room will it be for?…

Besides, Bedshed found that it also influenced the purchasing decision of many customers as the solution allows them to email the selected options so that they can share the selection made. As Gavin Culmsee explains, “Touch kiosks allow customers to create a personalized brochure of their favorite products and send it by email to their partner, speeding up the purchasing decision”.

The excellent results of this project have made Beshed consider expanding this project to the rest of the 30 stores that it has in its national network, since its flexibility allows you to adapt the information to each market and target audience.