Intel announces at CES 2014 the end of the McAfee brand to become Intel Security

Brian Krzanich, CEO of Intel, has taken advantage of the framework of the CES technology competition 2014, which is celebrated to this day 10 January in Las Vegas, the end of the McAfee brand, acquired in 2010, which from now on will be Intel Security.

CES 2014 has been the scenario chosen by Intel, specifically by its CEO, Brian Krzanich, to announce the end of the brand McAfee on the market and the start of Intel Security, a change in the company's strategy after acquiring this security and antivirus software company in 2010, in order to enhance and unify all its products and services in this area under the Intel Security brand.

In his appearance before the media, Krzanich explained that the security products will not change and that the well-known red McAfee logo will also be maintained under the new brand., a transition that is expected to be completed in one year, and in which this company will continue its activity as a subsidiary of Intel.

In your new marketing strategy, Intel executive has announced that McAfee security and protection products for mobile devices will be free, since “Intel's intention is to intensify our efforts dedicated to making the digital world safer and always ahead of threats to private information on mobile and laptop devices.”.