Barco displays create an immersive spiritual environment at the American Bible Society

American Bible Society, an American religious entity, has selected the technology of the Belgian firm Barco to create multimedia and immersive spiritual programming for the faithful who come to its Manhattan headquarters, in New York.

Con 197 years old, American Bible Society, a religious institution that during its centenary history and until now continues to attract faithful followers, recently considered adapting to new times and generations, much more technological and visual, to attract them to your headquarters, in the center of New York Manhattan.

With this idea they turned to the display solutions manufacturer Barco and the production and event management company Velocity Productions to transform the American Bible Society atrium and create dynamic video walls, with a welcoming and visually oriented environment for reflection “in a third immersive spiritual space that inspires and attracts young people to read the Bible and foster their spirit”.

Barco and Velocity Productions audiovisually redesigned the atrium of this religious headquarters and equipped its walls with twenty-two wall-mounted LCD screens. 46 inches of the model NSL-4621 from the Belgian multinational Barco.

Screens without discontinuity

Specially designed to create audiovisual murals, These LED-backlit displays feature an ultra-narrow bezel, with hardly any discontinuity between the panels. Another of the characteristics that contributed to its selection by the American Bible Society is that it allows for continued and reliable use 24×7 (Normally these screens are used in control rooms) and offer optimal image quality and brightness in any lighting condition.

As Matt Steinruck explains, director of arts & media Bible Advocacy at this institution, “when we started the atrium design process, Our goal was to create a warm and welcoming space that will introduce worshipers to the Bible in a subtle way.. Of course, visual technology had to satisfy and create an engaging experience, especially for the younger audience. Barco displays helped create a community-like visual experience, inviting people to relax and connect with unique content, in a creative and dynamic immersive environment”.

Contents for interior and exterior

For this, Velocity Productions has created several content palettes, with the presentation of spiritual images, streaming video of religious events, information about upcoming American Bible Society events and services, etc. that are shown on the displays, in configuration 2×4 by boat, strategically located inside the center and on the video wall located outside (in format 2×8), that serves as an attraction and attraction for passers-by.

As Brian Pirkle explains, presidente de Velocity Productions, “due to the central location of the American Bible Society, next to Lincoln Center and Times Square, one of its objectives was to take advantage not only of this strategic location through which many people pass, But the quality and brilliance to stand out among the rest of the digital signage screens on the adjacent facades had to be optimal and reliable”.

The choice of display systems 46 inches Barco NSL-4621 “has been, absolutely, the perfect choice - Pirkle emphasizes -, as they provide not only high brightness in changing lighting conditions with rich images and the desired streaming, but they guarantee the reliability required for an outdoor environment 24×7”.

Dynamic and versatile space

Velocity Productions is also responsible for remotely managing and controlling the entire screen network through a VPN desktop from its Atlanta office., using any mobile device.

The official presentation of the new headquarters of the American Bible Society occurred in collaboration with the channel's successful North American miniseries 10, “The History the Bible”, as well as interactive and entertainment content with the GSN show “The American Bible challenge”, as well as a series of conferences and events broadcast live from this space.

Para Scortt Stremple, vice president sales & hopitality projection division in Barco North America, “The choice of our LCD screens for a space as dynamic as the one created by the American Bible Society in Manhattan is proof of their versatility, performance and professional quality”.