Medialab Prado launches the interactive installation TransEuropeSlow to explore Europe by bike

As part of the European Urban Network for Connecting Cities project, one of its developers, Medialab Prado, has launched the interactive installation TransEuropeSlow, in which it is explored through videos that visitors control using pedals, the lesser-known areas of several European cities.

Developed in Fact (Liverpool), M-Cult (Helsinki) y Medialab-Prado (Madrid) within the European Urban Network for Connecting Cities project, funded by the Culture Program of the European Union, The interactive installation TransEuropeSlow will be at Medialab Prado in Madrid available to all citizens who want to participate in it until next year. 31 March.

This interactive installation is based on videos that show the lesser-known areas of several European cities through the vision of an urban cyclist., and with which the user interacts using pedals, with which the image advances along these routes as if it were riding a bicycle.

The video information is synchronized with a web server that can be accessed to read information about the area of ​​the city that is being visited.

The goal of TransEuropeSlow is to collectively and interactively explore the city to find places that tell different stories., since in the face of mass tourism and marketing that homogenize cities into a list of common places and a certain amount of stories ready to be sold, From the vision of a cyclist the route is very different, with alternative routes that explore different and surprising places and streets.

This interactive project has been produced by Medialab -Prado in Madrid and adapted by m-cult for the Interactive Facades Festival in Helsinki and by FACT in Liverpool.