The museum dedicated to the archaeological Phoenician Gadir, who plans to open the month of April, is a project that has been equipped with the latest audio-visual, simulation and augmented reality thanks to the collaboration of the Group Vitelsa.

Vitelsa site Gadir

The archaeological Phoenician Gadir is the new tourist bet of Cádiz, the oldest city of the West. This site is located in the historic center and discovered nine meters deep at the beginning of the works of theatre of puppets 'The Aunt Norica'.

After twelve years of archaeological work, the site plans to open its doors to the public next month of April, becoming the largest in the Western Mediterranean and a centre of reference for researchers.

Vitelsa site Gadir

This project, presented at the last edition of Fitur, which was held from 22 to 26 January in Madrid, is the new tourism commitment of Cadizvitelsa. An initiative that the Group Vitelsa He has made in collaboration with the Institute of development, employment and training (IFEF) of the city of Cádiz, elaborating the museum plan, architectural plan and technological project that will contribute to an innovative way to learn everyday from the Phoenicians in the ancient Gadir through the use of advanced technologies.

The Museum shows the evolution of Cadiz since its foundation in the 9th century BC as a Phoenician settlement at the top of the island of Erytheia, until its consolidation as a Roman, through its total destruction in the 6th century B.c. city

Vitelsa site Gadir

Experience immersive with AR

On the basis of the found ruins has been reconstruction in three dimensions from the crossing of two roads and eight dwellings of the ancient Phoenician settlement, to what has relied on the advice of renowned archaeologists in techniques of protection and consolidation of fragile building materials used.

As a point of entry to the Museum is a small auditorium where visitors displayed on a screen of large format and high definition a recreation of the evolution and life in the settlement. Also, the story of Matam, the Phoenician who died in the great fire that devastated the settlement in the 6th century BC and whose image has been rebuilt using forensic techniques from the remains found at the site.

Vitelsa site GadirSince this auditorium, visitors can contemplate a panoramic view of the Museum and start their tour on a flown walkway that crosses all over the site.

Along the way, visitors are immersed in the city of Gadir of 3000 years ago by the innovative technology of augmented reality, where through strategically placed monitors offered useful information integrated with the elements that the visitor display on each time.

In addition, highlighted the architectural and urban planning details of the ruins through the use of dramatic lighting, contributing to create a halo of mystery that immerses the visitor in a magical journey through time.

In parallel, a great audiovisual installation by more than 13 metres allows you to attend to the evolution of the city from its Phoenician origins until its consolidation as a Roman city.

Thanks to virtual reconstructions of high resolution, presented through synchronized high-brightness projectors, the visitor can view the evolution of the city from the geographical point at which the site is located making it in a privileged spectator of the course of the history of Gadir.

Vitelsa site GadirThis new archaeological Center will be integrated into the path of Phoenician cities, where Cadiz already working in collaboration with other Spanish cities with relevant presence Phoenician El Puerto de Santa María, Ceuta, Cartagena and Ibiza.

The project, co-financed by the European Fund of Regional Development ERDF (European Union) and the Diputación de Cádiz, joins the set of tourist attractions in a city that already is the second port of the peninsula in number of cruise ships.

For group Vitelsa this new project of high historical value is a new reference in its extensive experience in the creation, design and "turnkey" implementation of Museum and exhibition projects. His experienced creative team, architecture and engineering is able to develop, design, produce and execute content and technological solutions applied to culture, leisure and entertainment, on the basis of a comprehensive approach that combines the creativity in the design with specialized management of complex technology and a high level of service and responsiveness.


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By • 12 mar, 2014
• Section: Study cases, OUTSTANDING, Display, General, illumination, Projection, Augmented reality, Simulation