The historic Queen Mary combines its Art Deco design with digital signage technology from AOpen and Insteo
In order to replace the outdated signaling system that had been installed on the Queen Mary, Insteo has designed a project that adapts screens and kiosks, powered by AOpen, in the Art Deco style that predominates in the interior of the liner, today converted into a museum, hotel and conference center.
He Queen Mary liner, which today is anchored in Long Beach (California) and it works as a hotel, museo, restaurant and conference center, stands out for immersing its clients in an Art Deco design environment that evokes bygone times. But this 1940s environment is not incompatible with comfortable and modern service., where technology is a key element.
Digital signaling has been one of these technologies that has been installed on the ship, a project that posed the challenge of combining the implementation of audiovisual equipment but without breaking the charm that characterizes it..
Queen Mary and Evolution Hospitality wanted a solution to replace the outdated system that had been implemented in the renovation carried out in 1970, that would serve to educate and inform visitors and that would fit into the environment.
The project was carried out by Insteo y Open, who had to respond to a series of challenges. The ship is protected by numerous historical societies and it is not possible to drill holes or damage the interior structure to place the screens and install the wiring..
This is why they had to build custom cabinets to fit the screens and cover the digital kiosks with the same materials as those that predominate on the ship and that date back to the years 30. Regarding the network, Given the impossibility of being able to carry out a new cable run, it was decided to use the existing conduits and use WiFi and 4G wherever the coverage reached..
Insteo was in charge of designing the structures so that they will combine with the existing furniture, in the Streamline Moderne style and developed the content displayed on the screens, with historical information, routes to visit the liner and list of events, as well as touch applications that allow visitors to interact with them. All this is executed thanks to the AOpen technology that the screens incorporate.
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