Tensator develops its first full-height virtual assistant to promote Thierry Mugler's new fragrance

The French brand Thierry Mugler has used a virtual assistant from Tensator, the size of a real person, to promote its Alien Extraordinaire perfume in three of the stores that the Clarins Group has in the United Kingdom.

The main element of the promotion of Thierry Mugler's new product (brand member of the Clarins Fragrance Groupe firm) It is the creation of an illusion the size of a real figure that has been located in three of the main stores that the brand has in the House of Fraser shopping centers. (Manchester), Selfridges Trafford Center and Metro Center in Newcastle.

tensioner designed this digital signage solution especially for the launch of the Alien Extraordinaire fragrance in the United Kingdom and according to the company it is the first full-height project it has carried out. “It is a spectacular simulation that shows a beautiful woman dressed in a brilliant dress. An image that with its surprise factor is capable of attracting buyers. It was a great challenge to create this projection of 1,80 meters high with arms extended”, explica Ajay Joshi, head of Media and Technology de Tensator.

Clarins Fragrance Group is committed to innovation and creativity and this development of digital signage “is the perfect element to launch our fragrance internationally.. Besides, “It is the first time that a projection of this type has been executed for a commercial application of this type”, comments Vicky Barret, Design and Merchandising manager of the company.