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Eye Airports implements BroadSign cloud platform in its UK digital signage network

BroadSign's cloud-based digital signage platform has been the option chosen by Eye Airport to increase the performance of the network of screens it has distributed throughout the airports. 28 UK airports.

Eye Airport con BroadSign

The largest airport advertising company in the United Kingdom, Eye Airports, has selected the cloud digital signage platform BroadSign International to enhance its network of screens that are spread throughout the 28 country airports such as Gatwick, Manchester Airport y London Stansted. This is an initiative that has followed the merger carried out last December 2013, entre Eye Corp UK y Airport Partners.

The digital signage network that Eye Airport has distributed throughout the United Kingdom is made up of LCD screens of 46, 55 y 70 inches, as well as large format LED displays. The contents, both informative and promotional, They reach more than one hundred million passengers a year.

Eye Airport con BroadSignThe implementation of the project began in March and they are already 13 airports that are operating with the BroadSign platform. “BroadSign software has improved our CMS reliability and analysis, increasing our confidence that ad playback meets our customers' demanding requirements”, comenta Andrew Walker, chairman y CEO de Eye Airports.

According to a study carried out by Eye Airports, he 98% of passengers arrive at the airports in time to make their purchases and 70% These are potential buyers who are open to learning about new products and services when they are in this airport environment..

Eye Airport con BroadSignThe positive mentality of consumers and their willingness to capture advertisers' messages is an opportunity for companies like Eye Airports to offer their content. Airlines like Virgin Airways, British Airways and easyJet take advantage of airport space to launch their travel offers.

“Transit networks are good environments to drive innovative campaigns and we look forward to helping Eye Airports, offering them the opportunity to add new creative lines for future projects”, explains Skip Beloff, Vice President of Sales at BroadSign.

By, 14 May, 2014, Section: Control, Digital signage, Display, Networks

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