Grupo Turismo24horas extends its digital showcases to Extremadura

The Spanish company Grupo Turismo24horas has installed new interactive showcases, in sizes 22 and 32” in the Extremaduran province of Cáceres, to offer city councils that want to promote and publicize their tourist wealth an innovative means of communication with their citizens and visitors.

Extremadura has become part of the network of interactive showcases and digital information points that it has developed Tourism24hours Group and which is added to the more than twenty supports installed in the province of Salamanca.

The new shop windows, in formats of 22 y 32, They are distributed throughout some towns in the province of Cáceres and their objective is to offer municipalities that do not have tourist offices a digital and interactive means to promote their tourist wealth., culture and shops in an accessible way (they work 24×7) for all citizens and visitors.

As Heliodoro Martín explains, general director of Grupo Turismo24horas, a Digital AV Magazine, “Our showcases adapt to the needs of each installation, although the most common formats are those of 22 y 32 inches, which are standard measurements and allow screen repairs or replacements very quickly while maintaining the quality of the service, but we can get to 50 inches. The previous work is the most laborious, since we advise the city council on its location and the most attractive and visible area by analyzing the area; about the content that you have to deliver to us to highlight the tourist elements, cultural and commercial, and that it is interesting for citizens or tourists who come to the town,…”.

Besides, all digital and interactive media are networked with other provinces, “so its entire proposal can be seen from other areas of Spain and thus increase its tourist coverage in a simple way.”, fast and affordable”, Martin emphasizes.

The windows of Grupo Turismo24horas, Built with an anti-vandal structure and resistant to weather conditions, They do not allow access to any web page, since they only offer the information provided by the town councils, companies and tourism advisors in each area, and all access and consultations are free.

In addition to the network connection of all digital media, también integran un software desarrollado por esta compañía que permite hacer reservas en restaurantes y hoteles de la zona para impulsar el desarrollo del turismo y mejorar la experiencia de los visitantes.