Tech Data encourages its channel with a global campaign during the Soccer World Cup in AV equipment

Within the framework of the imminent celebration of the Soccer World Cup in Brazil, TD Maverick, division specialized in the professional audiovisual market of Tech Data, offers the distribution channel a promotion with a specific manufacturer every week. This global campaign will be completed, starting in June, with other initiatives by the rest of the business units.

The technology wholesaler Tech Data has launched a global promotional campaign for its distribution channel taking advantage of the celebration of the Brazil Soccer World Cup 2014, which will start in a few weeks.

The starting point of this global campaign is with its professional audio and video division, TD Maverick, which has already launched a bundle initiative with the aim of offering audiovisual equipment (screens, projectors, accessories,…) to clients and end users, with tailored solutions to view and enjoy this sporting event with the latest technology.

The campaign, which will last until the end of June, has the participation of leading brands in this sector, like Acer, BenQ, Casio, Epson, NEC Display, Optoma and Sony. “Every week we will send an email to distributors, highlighting three promotions from each manufacturer - explains Joan Aixá, director of TD Maverick Iberia- with solutions created especially for the occasion”.

Promotions from the rest of the divisions

During the next month of June, and coinciding with the start of the Soccer World Cup 2014, Various campaigns will also be carried out from the rest of Tech Data divisions, that will last until the end of the tournament. Some of these promotions are integrated into the wholesaler's loyalty program., called TDLoyalty Program, with which customers can obtain points, depending on your purchases, that can be exchanged for gifts related to this sporting event.

As Paulí Amat points out, country manager de Tech Data, “in line with the euphoria that the arrival of the World Cup awakens in Spaniards, At Tech Data we wanted to contribute by working to create a catalog of solutions designed for end users.. In this way, "Our clients will be able to count on an incentive within the framework of an event of such importance in our country as this one.".