Samsung makes curves fashionable in Ultra High Definition with its Curved UHD television and 'football mode'

Televisions that envelop the viewer in immersive viewing; large curved screens that appear to float; Ultra High Definition image and design in harmony with space are the characteristics that define the new range of Curved UHD televisions that the multinational Samsung has been the first to develop worldwide..

The new series of UHD curved screens from Samsung, the first with this curved design in ultra high definition (3.840×2.160p), offers optimal viewing distance between the device and the user to create an immersive, immersive experience as if they were inside the screen. The choice in format is wide: model HU8500 (available in 55, 65 y 78”); HU7500 (in 48,55,65 y 75”) y HU6900 (in 40, 48, 50 y 55”), to adapt to the demand and possibilities of a greater number of users.

As Raúl Martín has pointed out, director of Samsung's consumer electronics division, during his presentation to the media, “curved lines create harmony with space, and we have responded to what the consumer demanded of us: a large screen with high image quality and a design created specifically to integrate into the home, with which we have begun a new era in the way of watching and experiencing television”.

This new range of curved UHD televisions offer the viewer an experience similar to that experienced in a movie theater, by providing a wider field of view that creates a fully immersive panoramic effect, thanks to the specific curvature of 4200R and Samsung's Auto Depth Enhancer technology, which increases the feeling of depth when viewing images on a curved screen, since it analyzes each frame and divides it into different areas (bottom, central y frontal) by analyzing the similarity of luminosity and color, in addition to optimizing the contrast levels of each area.

Besides, This screen also incorporates PurColour technology, to offer true colors, as the producer intended in the original content, with more than 180 color adjustment points, regarding the 27 of conventional UHD televisions

4K resolution

Although Ultra High Definition content is still very scarce, Samsung's Curved UHD TV is capable of capturing any signal and rescaling it to the native resolution close to Ultra High Resolution with the UHD Upscaling function, which performs this process in four steps: signal analysis, noise reduction, detail analysis and image enhancement.

This last step is combined with UHD Dimming technology, which optimizes the processing of each image block and provides deeper blacks, in addition to contrast enhancement.

'The Prince' adds to the immersive experience

For the presentation of Curved UHD, The company has had the collaboration of the director of the successful television series 'The Prince', Javier Quintas, of Telecinco, as well as one of its protagonists, the actor Rubén Cortada, who have had the opportunity to test one of their models.

From a professional point of view, Quintas has stressed that “this type of technology gives many possibilities to the film and series industry.”, since it allows us to show the images in great detail. The colors, The textures and even the props that contribute so much to the story are reproduced in a way very similar to reality and this, definitely, “It is something that brings a lot of added value to our sector”.

For your part, Ruben Cortada, who stars in the role of Faruk in the series, highlights “the unique experience to enjoy the best leisure at home. For me it is a very complete team, as it offers endless entertainment possibilities, such as the football mode that makes it the perfect television to enjoy the best games this summer.”

In this sense, one of the attractive features of this range of televisions, especially at the door of the celebration of the World Cup in Brazil, It is the so-called 'football mode', specially developed for sports broadcasts, since it not only optimizes the image and sound quality, But users “have PVR replay to play and record matches simultaneously and options such as zoom-in, to highlight the best plays automatically or manually, in addition to automatically selecting the best plays of the match to play them again through the hard drive”, points out Nacho Monge, TV &AV marketing manager of Samsung Electronics Spain.

Market reference

In the first position in the television market for the last eight years, as Raúl Martín has highlighted, This new range “has been strategically designed so that the viewing experience completely changes, that opens a new era in the market in which we are also already leaders”.

According to the data provided, Samsung ended the year 2013 with a market share in this segment of the 41%, which translates into television sales of 48,4 millions worldwide -Martín emphasizes-. Our market studies confirm that consumers demand larger inch products., with better image quality, advanced design and technology. For this reason, we are convinced that our new proposal will mark a before and after by responding to the entertainment needs of today's families.. This new range brings together the best of UHD technology, with the possibilities of Smart TVs and our innovative curved panels”.

In this sense, Digital AV Magazine has published the latest study on sales of UHD televisions IHS Technology, in which the increasing rate in the consumption of this type of Ultra High Resolution screens is evident.