The Coca-Cola lounge will carry, by YCD Multimedia, digital signage to CineEurope 2014

An immersive digital signage solution is what the Coca-Cola room at CineEurope will offer 2014, which will be celebrated from 16 al 19 June in Barcelona. A project that has been carried out by YCD Multimedia in collaboration with NEC Display, Intel y Littlebit Technology.

Of the 16 al 19 June, Barcelona will be the headquarters of CineEurope 2014, an edition in which Coca-Cola will participate as the main sponsor of the event and will attend with a room in which digital signage will prevail.

A project that is being carried out by YCD Multimedia in collaboration with Littlebit Technology, NEC Displays Solutions e Intel. “This year, Coca-Cola is the main sponsor of the CineEurope trade fair and it was important to support them so that they could show a complete digital signage solution for cinema complexes”, comments Eran Sharon, Vice President of Product Management at YCD Multimedia.

NEC installations in this space include MultiSync LCD displays ranging from 46 at 80 inches. Besides, those of 55 inches of the XUN Series will offer a new video experience by playing movie trailers and different sponsorships. Los menu boards, The cash register and information point will also be made up of professional large format displays from the NEC V Series.

Besides, a screening of Coca-Cola 'Splash will be held’ which will be carried out using two NEC PH1400U installation projectors from 14.000 lumens. These devices will have the latest version of hardware and the latest generation of edge-blending. In addition, Visitors will be able to see how the range of 3-chip projectors deliver a unique image using the highest resolutions.

The stand will also have areas with interactive experiences that will seek to encourage the participation of visitors to interact with the equipment that is going to be installed..

From ticket sales at the box office, concessions, movie promotions, cartel… Nowadays everything revolves around immersive elements that improve the experience of going to the movies.

“Our solutions for cinema complexes are the result of careful examination of all aspects of today's movie-going environment. They combine efficient workflows, world-class video wall technology and utilization of intelligent automation, dynamic content in real time at lower costs of owning and operating complex systems. En CineEurope, our goal is to show all the possibilities that can be used in a room with a digital signage solution”, Sharon clarifies..

For the third consecutive year, Barcelona is the headquarters of this professional event aimed at the film exhibition and distribution sectors.. CineEurope 2014 It is organized by UNIC (International Union of Cinemas) in collaboration with Prometheus Global Media (PGM). At the Barcelona International Convention Center (CCIB) a trade fair will be held, where the latest developments in services and equipment for movie theaters will be exhibited, a conference program and screenings of upcoming films.