Christie expands its digital signage solutions offering with the acquisition of Arsenal Media

The relationship between Arsenal Media and Christie has a long history and, now, after the purchase by Christie, will be integrated into the Global Professional Services division, carrying out its activity as Christie Creative Media Service.

Christie has acquired the Canadian firm Arsenal Media which will expand its offer of solutions for the digital signage market. The latter will become Christie Creative Media Services and will become part of the group within the Global Professional Services division..

“We want to offer our clients end-to-end installation solutions and the experience that Arsenal Media has in creating content, supported by a strategy that spans from concept to execution. This will allow Christie to expand its capabilities in digital signage and evolve with the market that is trending towards providers with comprehensive offerings.”, explains Sean James, vice president of the Global Professional Services division and person in charge of supervising the operation.

Arsenal Media has a long history of delivering digital signage solutions and experiential installations including collaborations with clients such as Viacom, Caterpillar, Nielsen, Cineplex, Morguard, Freeman XP, Chicago Mercantile Exchange, Gemological Institute of America, TAD Associates y el Montreal Convention Center. In addition, Between Chrisite and this Canadian company there have already been collaboration agreements and they have previously carried out different projects such as the BuzzWall they installed for the Miami Dolphins or the gesture-based screen for Sun Life Financial in the Dolby Theater.

As already published in Digital AV Magazine, For the first project they used MicroTiles technology and Christie's BuzzWall to create a video wall with great visual impact that combines interactivity, text messages, live video-transmission and reproduction of brands of sponsoring companies. The interactive video wall, composed of Arsenal Media and Float4 Interactive, combines an irregular set of 41 Christie MicroTiles Modular Display Cubes, live and pre-recorded video content, touch sensors, applications for sending messages and large format graphics.

As part of the acquisition, the co-founder of Arsenal Media, Denys Lavigne, will join Christie as Senior Director of Experience Strategy and Creative Services for Global Professional Services. Talking about the synergies that are created, comments “we have cultivated an excellent relationship with Christie over the last six years and this experience makes the transaction a natural progression for both of us.”. “We now have all the tools to continue providing the next generation of digital signage experiences.”.

Christie's digital signage portfolio offers indoor and outdoor solutions including high-resolution LCD displays, MicroTiles LED con DLP, the Sypder image processor, the multi-touch Interactivity Kit and the JumpStart large format content management system. And as a complement to these products, Christie has its Global Professional Services division.