JCDecaux inaugurates a digital signage circuit in the Bilbao Metro

The infrastructure of the digital circuit, which has just been inaugurated in the Bilbao Metro, It has ten Full HD screens 72 inches that have been installed on the platforms of the main stations in the city.

JCDecaux has expanded its digital signage network in the Spanish transport network with the installation in the Bilbao Metro of a digital circuit of ten screens that have been located in the main stations of the city: Old Town, Abandoned, Moyu, Indautxu y San Mamés.

Each station has two screens 70 inches Full HD located on the platforms, which is the area with the highest passenger traffic. To fully respect the original design of the Bilbao suburban, work has been done on a type of support developed for the environment (oppis).

The digital circuit of Metro Bilbao, which has just been inaugurated and whose project we already advanced in Digital AV Magazine, has more than 90 million passengers a year and is oriented towards brand advertising, although it will also offer daily service information and useful content for passengers..

This park of screens joins those already installed by JCDecaux in the Barcelona Metro and the Madrid Metro and allows the firm to reach a weekly audience of 2,7 millions of people. An offer that allows us to offer greater digital coverage to all advertisers who exhibit themselves in this innovative new medium..

“The inauguration of this circuit is very special for us. Bilbao is one of the most modern and avant-garde subways in the world and we believe that the presence of our digital screens can help enhance those qualities that make it unique.. “This circuit opens up a range of communication possibilities both creatively and in combination of media for our advertisers.”, explains Jean-Louis Paccalin, co-general director of JCDecaux Spain.