TMTFactory merges on-screen interactivity and e-commerce technology in the FCBarcelona megastore

The ten Digital Locker screens of the FCBarcelona megastore now combine interactivity with buyers and the advantages of e-commerce at the point of sale to reduce waiting times in the stamping area, whose purpose is to offer an experience called i-commerce, according to the project made by TMTFactory.

The services and consulting company for digital projects TMTFactory, responsible with Leddream of the audiovisual project of the FC Barcelona megastore, analyzed in its day by Digital AV Magazine, has taken another step to innovate the technological look of this busy space with the incorporation of e-commerce in this point of sale with the aim of reducing waiting times for buyers, mainly in the printing area of ​​the club's shirts, and improve the shopping experience.

This fusion between the interactivity offered by the ten Digital Locker screens, as well as the LED video wall of 15 metros, and the advantages of e-commerce at the point of sale is what TMTFactory has called the new 'i-commerce'. This interactive point of sale or Digital Locker allows you to integrate different hardware systems (digital touch screen, computer, payment terminal, printer and RFID system), with a modular software solution, as well as with the language and graphics of FCBarcelona. Integration also involves complete connection with the stock, production, the logistics and accounting of this megastore.

The new interactive experience is made up of ten Digital Lockers screens, that thanks to their touch technology allow customers to choose the equipment they want, the size, the number of units, the chosen print and pay for your purchase on site thanks to the connection with the store's payment gateway. In just three minutes, You can pick up your order in the stamping area with the purchase receipt printed in the same Digital Locker..

For those responsible for the FCBarcelona megastore, The on-site incorporation of e-commerce with the screen system has meant a significant reduction in customer waiting times; greater control of stamping volumes and a reduction in tare volume, which has resulted in increased sales of the football club's kits and the generation of a unique shopping experience for its customers., who, through display and e-commerce technology, have the sensation of creating their own FCBarcelona kit in a simple and innovative way.

This digital composition between technology and content offers a unique experience to users in a playful environment., modern and innovative, which allows them to be the creators of their personalized t-shirts and which has turned the FCBarcelona megastore into the most modern and innovative sports store in Europe so far.