Pixel DS4: Comprehensive digital signage and online video platform to improve company communication

The new Piksel Digital Signage platform (DS4) integrates digital signage capabilities with online video platform (OVP) for organizations to manage and publish content on the Internet, connected devices and fourth screen in real time.

The North American company Pixel, video monetization software and services provider, has presented its Digital Signage DS4 platform in Europe, whose combination of digital signage and communications technology offers global organizations the possibility of distributing information among their employees instantly, even business news to teleworkers' connected devices. The possibilities and advantages of the DS4 platform have been shown for the first time in the European market during the Internal Communications Conference, celebrated on 18 June at the Doklands Museum in London.

As the company points out, The rise of remote working has created an unprecedented communications challenge for global companies, who need to share information with their staff in a fast and reliable way. Organizations are increasingly looking to implement digital signage solutions that allow them to reach all their staff with a unified message..

The demand for this type of systems grew in almost all market segments in Europe in 2013, and a recent report from the consulting firm IHS predicted that the business sector will represent 704.700 screens in 2014. In order to meet this growing need for efficient internal multimedia communications, Piksel has developed DS4, a comprehensive digital signage platform through which organizations can design, manage, store and stream branded media content.

The DS4 platform can deliver content to a wide range of media, between them, digital screens, directional signs, corporate intranets and Android or Windows mobile devices of teleworkers. The solution is available as software-as-a-service (SaaS) or as a platform at the customer's location, which can be combined with Online Video Platform (OVP) from Piksel to streamline the management and publication of multimedia resources.

Able to integrate with existing architecture, DS4 provides a comprehensive platform that enables delivery of live OVP and VOD content to multiple devices. The included content creation software is especially suitable for any business interested in sharing channel-owned content to multiple endpoints., between them, the fourth screen.

Mark Christie, Piksel CTO, noted that “video is increasingly recognized by internal communications services as a powerful tool with which they can help employees fully participate in their company's corporate culture.”. The flexibility of DS4 allows organizations to harness the power of video to deliver business content to fragmented workforces., whether on local screens in offices or on teleworkers' mobile devices. The market is ready for a fully integrated solution that can deliver content to every screen; “The launch of our DS4 solution will provide European businesses with the ability to make internal communications resonate with their employees.”.

Communicated organizations

Among global companies that have already adopted the DS4 platform as part of their unified communications processes are:

• Airbus: DS4 integration, combined with Piksel OVP and a video library within the Airbus infrastructure, Enables this aircraft manufacturer to place video at the center of its internal communications strategy. The vital content now reaches the 119.000 Airbus staff members on all continents, through 500 screens installed in the group's offices around the world.
• Axa: This financial services specialist decided to use digital media to inform, motivate and involve your 160.000 employees in real time. For the group to achieve this goal, Piksel implemented the DS4 platform to develop a custom 3D video website for Axa employees, as well as an internal TV channel that transmits to 35 main offices in France. This way, Axa distributes personalized television programs locally, as well as branded content 180 screens aimed at 120.000 employees.
• Dry: the parent company specialized in clothing and accessories, with brands like Gucci, Alexander McQueen, Stella McCartney and Puma, needed a comprehensive system to distribute content to users 120 countries in which it operates. Thanks to the implementation of DS4, The company was able to build its brand within the group by creating a global corporate television network to distribute company news and automatically integrate external information feeds., even Reuters news, the weather forecast, etc., from its headquarters in Paris.