LED&Go deploys the DooH circuit for IEPE-Telefónica in Madrid and Barcelona

Telefónica has trusted the digital media provider Led&Go for the deployment of an advertising circuit based on digital LED monoposts for IEPE, reference company in outdoor advertising in Spain.

The external digital circuit project carried out by LED&Go to mares–Telefónica includes installation, in a first phase, of eighteen LED digital monopoles, with a size of 60 m2 with DIP technology with 20mm resolution, in strategic locations at the entrances to the metropolitan areas of Madrid and Barcelona.

mares, benchmark in outdoor advertising in Spain that is part of the Redext group of companies, It has more than a thousand faces of monopoles and 1.200 billboards in different formats, as well as other systems in exclusive locations in Madrid, Barcelona, Valencia and Seville, mainly.

In this project, IEPE has opted for the development of a digital advertising circuit, consisting of large format LED screens, with partners such as Telefónica and Led&Go for the complete development of the technological and service solution.

When completed, this IEPE digital circuit will become the one with the greatest national coverage and is expected to transform the Spanish advertising sector and definitively develop the emerging digital advertising industry in Spain..

This is what Agustín Cárdenas has pointed out, digital marketing manager at Telefónica Spain: “There are great possibilities for growth and expansion of digital urban furniture, Because every day the outdoor format must compete with the large media and the large digital formats are a way to connect the two worlds.: the physical and the digital”.

The contents of LED screens manufactured and installed by LED&Go for this circuit are centralized from a single platform.