Aopen's transparent display provides Inglot with a tool to differentiate itself from its competition

Inglot has installed a transparent screen in its stores, designed with AOpen's In-Store Showcase solution, that combines 3D design with digital signage and allows you to differentiate yourself from the competition and attract the attention of passers-by.

Inglot is a cosmetics company, based in the Netherlands, which focuses its activity on the marketing of cosmetics and beauty products.

Inglot stores are normally located in shopping centers and department stores., where it can be difficult to distinguish your brand from the competition. This is why he decided to implement a solution that would make him stand out from the crowd., attract the attention of buyers and reflect that original way it has of packaging products and for which it is well known.

To carry out their project they sought the advice of Open to search, through technology, new ways to present your products, Incorporating innovative in-store merchandising through digital communications.

In order to give a new dimension to the cosmetics that Inglot sells in its stores, AOpen suggested installing a transparent screen. The use of video, Images and graphics to highlight products become a very striking promotional tool that aligns with Inglot's style and innovative character..
With AOpen's futuristic In-Store Showcase screen located at the entrance, Inglot fulfills the objective of attracting the attention of passers-by and standing out from the competition.

Besides, This eye-catching AOpen showcase provides the precise tools to attract customers by combining 3D elements with quality signage content.

But this screen is more than just a showcase. It is built within a kiosk that incorporates a video camera that can measure audience viewing and capture behavior statistics., differentiating gender and age group.

“This digital solution has given Inglot the tools to measure and analyze consumer behavior, helping to build the best strategy to increase sales. with her, we can follow the preferences of our clients, know when they come to the store, how much time they spend looking at the screen and whether they are men or women”, comments Sharon Wertheimer, Commercial Manager en Inglot Cosmetics.

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