A shopping center in China transforms its elevator walls into a large LED video screen

Wuxi Livat Shopping Mall attracts visitors' attention from the spectacular video screen built using the elevator walls. Daktronics ProPixel solutions have been used for its construction..

The Inter Ikea Center Property Company in Wuxi (China) has opted for LED technology Daktronics to offer a differentiating image and provide a new experience to its customers. The objective sought by this shopping center was to have a display system that would allow it to offer dynamic advertising in a space that is normally used for static and traditional signage..

The most spectacular installation has been carried out on the elevator structure where its walls have been used to design a video screen with LEDs using Daktronics ProPixel PSX-50 solutions. This free-form platform covers three sides of the elevator. The back measures 15,46 meters high by 7,6 meters wide and each side section measures 15,46 meters high by 2,6 meters wide.

The second design that has been carried out in the Wuxi Livat Shopping Mall is a video wall of 9,8 meters high by 6 meters wide that has 10 millimeters of spacing between SMD lines (Surface Mount Device). SMD displays allow for LED spacing that provides sharp images, and clear with high contrast and wide-angle visibility. For its construction, Daktronics DVN-10 indoor LED panels have been used, achieving an original structure with displays of different formats..

“The Inter IKEA Center Group has selected Daktronics for the Wuxi Livet Shopping Center because it could provide the effect they were looking for. “They needed a very spectacular display system that would allow them to differentiate themselves from the rest of the installations carried out in the Chinese market and that would allow them to generate new business opportunities”, explains Jon Minor, China sales and marketing director.

[youtube]http://www.youtube.com/watch?v=lGwTtosyuDQ[/youtube]