Icon Multimedia and Quividi reach a strategic collaboration agreement in DooH communication

The French company Quividi and the Spanish Icon Multimedia have signed a global collaboration agreement to market their audience measurement solution in the Spanish market to understand the impact of DooH communication.

The digital signage software manufacturer Icon Multimedia will market in the Spanish market the audience measurement solution developed by Quividi, that allows knowing the impact of DooH communication using a simple video sensor that allows counting current viewers (real), as well as the potential (known as 'opportunities to see').

This Quividi solution also accurately displays audience exposure and attention times, estimating the distribution by sex and age range of the individuals who attend to the content shown. Another advantage of this technology is that it can also be used as a step counter., to know the influx of people in key places.

As part of this global strategic agreement between both companies, Icon Multimedia, digital signage software manufacturer Deneva.four, will preferably incorporate Quividi technology among its audience measurement solutions “to address different needs detected in the sector, which will benefit Deneva customers both nationally and internationally, given that the degree of integration with Quividi is maximum, allowing you to have reports directly on our platform, “personalized presentation of content based on the target audience and measurement of store traffic”, they point out from the Spanish company.

Besides, Both Icon Multimedia and Quividi are collaborating in the creation of different bundles or promotional packages that allow access to the best technology at a competitive price.

The comprehensive digital communication solution Deneva is considered one of the leading digital signage platforms on the market., thanks to which it is possible to publish multimedia content both on screens, public address as in other channels in hundreds of points distributed worldwide in a simple and intuitive way, and with the maximum degree of control.

The agreement, signed by Alberto Herrero Mañanes, business manager in Europe at Icon Multimedia, y Ke-Quang Nguyen-Phuc, Quividi COO, It also responds to the strong presence of the Spanish company in the Hispanic digital signage market., along with the exponential growth of Quividi, segmenting its activity into five large regions or continents.

For Alberto Herrero, “Icon Multimedia's strategic alliance allows us to align our interests with a leader in the digital signage market and guarantees us access to the best and most versatile audience measurement technology”.

In this same line, Nguyen-Phuc noted that this agreement “is key for us as Deneva is one of the most interesting and powerful digital signage solutions on the market today.”.