El Corte Inglés bets on DooH technology in Callao with a large Daktronics Led screen

For a few days now, a giant LED screen has presided over the El Corte Inglés shopping center in Madrid's Plaza de Callao., which, like the rest of the audiovisual systems that currently feature in this pedestrian space,, uses Led display technology from North American manufacturer Daktronics.

Following the digital visualization model of the most central squares in New York or London, the number of large format audiovisual supports located in the pedestrian plaza of Callao in Madrid, the one with the highest traffic of people and cultural and leisure activities in the capital, has increased with the inauguration of the Full HD Led screen, of 194 square meters, that presides over the façade of the shopping center The English Court has in this central space.

The new LED video screen at El Corte Inglés uses technology developed by Daktronics, although with respect to other large supports installed in the Plaza de Callao (see news in Digital AV Magazine) and in Europe from this same manufacturer, The innovation of this screen is not so much its size (194 square meters) like its pixel pitch, of 10 mm. SMD line spacing (Surface Mount Device) to provide sharp images, with high contrast and wide-angle visibility, as detailed in the attached box.

The installation and start-up of this great Led visual platform (of 10.61×18,29 meters high) that covers the façade of El Corte Inglés in Callao has had the participation as technological partner of Investronica, technological company of this commercial group, who will also be in charge of its maintenance.

Specially designed for outdoors (DooH), This high resolution single point Led display offers a horizontal viewing angle of 160 degrees, which, together with its large size, can be seen by more 100 meters away by 25,5 Millions of people annually pass through this central area of ​​Madrid and where multiple leisure and entertainment activities are carried out..

As the company points out, “due to screen location and permissions received, It is equipped for automatic brightness adjustment by photocell and data reception is carried out through fiber optics.. The system incorporates Daktronics ProPixel PSX-50 technology, with SMD type LED, that provide great durability and low electrical consumption, which results in greater efficiency and lower CO2 emissions.

With this commitment to DooH systems and dynamic advertising, El Corte Inglés offers a differentiating image and a new experience to its customers, since information about fashion trends will be broadcast from the screen, beauty, home, decoration, electronics, gastronomy, turismo, etc. What does this group offer?, as well as municipal information, cultural and other aspects that may be useful for the thousands of citizens and tourists who travel through this arterial road in Madrid.

The Led screen of El Corte Inglés in detail

• Daktronics outdoor screen, composed of single point LEDs (SMD) of 10.16 mm separation.
• LED life time 100.000 hours.
• Each Led panel is made up of modules of 36×36 pixels (366,76×365,76mm).
• Process capacity 22 bits y of 16 colorful bit (281 trillions).
• Ability to adjust the brightness 256 levels.
• Adjustable color temperature 3000 a 10.000º Kelvin.
• Calibration at individual pixel level.
• Refresh frequency 4.800 hiking.
• Glow (calibrated) of 6000 cd/m2.
• 160º horizontal viewing angle.
• Vertical viewing angle (up/down) +25/-65.
• Contrast 1200:1.
• Front maintenance.
• Constructed of corrosion-resistant aluminum and steel.
• Working temperature -40 of 50º.
• Fiber optic data reception.
• Active size: 18,29 x10.61 meters, 194,05 square meters.
• Composed of 1.450 modules (50×29).
• 1800 resolution×1.044 pixels (1.879.200 total pixels).
• aspect ratio: 1,7241.
• screen weight 11.484 Kg.