Clear Channel installs and manages twenty new digital displays in Seville

With this installation it strengthens its position in the national market of digital advertising media, after also expanding its portfolio in Madrid, Barcelona and Malaga.

The company Clear Channel has installed twenty new digital screens, under the concession of the contract with the Municipal Transport Company of the City of Seville (Tussam), which are in addition to the 1.500 advertising faces that the company has and manages since the year 2018 in the domestic market.

These new screens with LCD technology, Fullmotion, have been installed in emblematic and busy places in the center of the Andalusian capital, and join the company's digital product portfolio nationwide, expanding the Play Live offer! -the digital street furniture circuit in Madrid, Barcelona and Malaga, with 366 state-of-the-art displays.

In addition, Clear Channel has just started marketing the digital screens of the Lagoh Shopping Center, the largest in Seville and recently opened, which has five large format visual systems and digital mupis.

As Maite Rodríguez has pointed out, Commercial Director, of product and marketing of Clear Channel Spain, "our positioning in Seville is undoubtedly solid. In addition to Madrid and Barcelona, being the most established operator in a city like this means offering our customers a product of great coverage and possibilities at a national level, thus guaranteeing a better exposure of their brands".

With the aim of continuing to be "a benchmark in the evolution and transformation of the digital exterior -underlines Rodríguez-, the expansion of the heritage translates into an improvement in the coverage of advertising efficiency that we already carry out in our digital urban furniture circuits in Madrid, Barcelona and Malaga".

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