Metrópolis Digital Media selects BroadSign to deploy five hundred screens in London taxis

Vehicle dooh advertising specialist Metropolis Digital Media has chosen BroadSign technology as its cloud-based software platform in the rollout of five hundred double-sided digital screens for London's iconic black taxis..

Custom designed to fit the roof proportions of London's well-known black cab cab, Metropolis Digital Media (MDM) will be deployed from January 2015 five hundred digital screens for this transport service, which will double during the first year of operation and will increase as this company specialized in dynamic digital advertising in vehicles enters global markets.

In this project, MDM has selected the cloud-based software platform BroadSign as a management system for this dynamic mobility dooh digital advertising initiative in London black taxis.

The screen, denominada Evolution 2 TXi Media Pod, It consists of two LCD panels (one for each face, of 93×21,4 cm) High definition that offer a resolution of 1,920×440 pixels and a brightness of up to 2.000 nits.

As Danny Faughnan points out, founder and CEO of Metropolis Digital Media, “we design and manufacture our screens and sell our mobile digital signage network, allowing us to respond quickly to each advertiser's special needs and deliver optimal value for our clients. BroadSign Reporting and Scheduling Management, a leader in this market, “It complements our solution perfectly and was an obvious choice for us.”.

When running a commercial campaign over the MDM mobile display network, BroadSign's platform capabilities allow advertisers to take advantage of their ad split per day combinations, by geographic orientation via GPS and by flexible packages, including exclusivity category.

The system offers commercial impacts of ten seconds each, with a sixty second loop, so that each advertisement reaches 3,36 million people in a period of four weeks, according to company data

This allows for dynamic audience coverage in multiple high-traffic locations around the city in real time., as the financial core, shopping centers or London's theater and entertainment district, “which provides brands with information, promote and attract a specific audience, either alone with this system or integrated with other communication channels”, Faughnan points out.

For Skip Beloff, BroadSign VP of Sales, “The growth of the BroadSign network in the United Kingdom is notable in the digital signage market and the incorporation of Metrópolis Digital Media reinforces this reality, where our platform is a key element in your proposal for value-added turnkey digital solutions”.

The offer of dynamic digital advertising in taxis represents “a powerful new commercial medium,” says Faugnnan.- that helps creative agencies and clients to exhibit in an attractive way, impressive and wherever they want products, promotions and services to consumers”.

In this sense, MDM has announced that it will work closely with creative agencies specializing in dooh such as Posterscope, Kinetic, Talon, Open Outdoor y Rapport, as well as directly with key clients to launch their network in London taxis. A digital signage initiative that other companies have also launched, as already reported Digital AV Magazine.