JCDecaux deploys an out-of-home digital network in six shopping centers in Ireland

The DooH network that JCDecaux is implementing in the shopping centers of the main cities and towns in Ireland will have its iVision solution that integrates LCD screens of 70 inches.

JCDecaux has begun rolling out a digital distribution network in shopping centers in Ireland's major cities and towns. The implementation has begun in ST Stephens Green in Dublin and will continue in another five: Frascati, located in the same city, Douglas Village Cork, Eyre Square Galway, MacDonagh Junction Kilkenny y Scotch Hall Drogheda

This DooH network is based on the JCDecaux iVision solution, some equipment in portrait format, designed with a modern design, that incorporate an LCD screen of 70 inches, ensuring that content can be delivered at scale.

“Out-of-home digital advertising offers endless possibilities for campaign creativity and flexibility. The selection of shopping centers has been carried out very carefully to locate the digital units of our digital distribution network in the most appropriate places, seeking to provide advertisers with an opportunity to engage consumers and offer customers the best shopping experience”, comments Joanne Grant, general director of JCDecaux Ireland.

The JCDecaux digital network will be available in St centers. Stephen's Green and Frascati from 29 December, and at MacDonagh Junction and Eyre Square from the end of January 2015. These will be followed by Cork and Drogheda at the end of February, and other centers will join throughout next year.

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