JCDecaux deploys its new network of dynamic digital street furniture in Chicago

The outdoor advertising specialist will install 150 digital screens with 4K resolution and animations with information about the city and bus shelters to form the first public communication network integrated into urban furniture.

The new network of digital street furniture that the French multinational JCDecaux will install in the North American city of Chicago consists of a total of 150 Digital displays with animation, which is composed of 118 LCD systems, with a size of 86 inches and 4K resolution, and 32 Digital panels designed for canopies.

In the first case, the screens will show all kinds of information of interest to the city of Chicago (Cultural, Social, Electoral, On-demand maps, emergency messages, Etc.), while providing advertisers with optimal dooh coverage of their commercial messages at strategic points and maximum affluence, as the Central Business District (Central Business District), que incluye el Loop, el área financiera y la icónica North Michigan Avenue.

En cuanto a las pantallas digitales que se instalarán en las marquesinas de autobuses de tránsito rápido, un medio de transporte que ofrece un acceso exclusivo a la ciudad de Chicago, suponen la puesta en marcha de la primera red de comunicación pública integrada de mobiliario urbano .

Como señala Jean-François Decaux, presidente de la junta ejecutiva y codirector general de JCDecaux, “tras más de quince años de asociación con la ciudad de Chicago, We are delighted to continue developing our media offering with this unique animated digital street furniture program and committed to providing advertisers with the best digital media resources outside the home combined with our media planning platform., unique in the market, that leverages audience data to deliver a more relevant and targeted approach to global brands.".

Along with the new contract in Chicago, This specialist in outdoor digital advertising has achieved important agreements in the year 2017 in the northern United States, like the one in New York, with a total deployment of about five hundred digital screens of urban furniture.

According to the economic data provided by JCDecaux for the third quarter of 2017, la compañía ha incrementado un 1,8% su volumen de negocio, con una facturación de 2.453,4 millions of euros, respecto a los 2.410 millones que ingresó en el mismo trimestre del pasado ejercicio. De este volumen, one 3% corresponde al mobiliario urbano, with an income of 1.105 millones de euros en dicho periodo y el de mayor porcentaje.

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