BT and Scala form an alliance to develop digital solutions for the point of sale

The solutions that BT and Scala will develop will help retailers to create an interactive experience with their customers at the point of sale. These proposals will allow the deployment of content and messaging to digital touch points in establishments and range from a tablet to video walls.

BT y Scala They are joining forces to develop tailored digital solutions for those sectors that depend on in-store interactions with their customers such as retailers., personal bank, car dealers, restaurants or hotels.

Jointly, BT and Scala will provide digital solutions that enable the constant deployment of content and messaging to digital touchpoints in stores, ranging from a tablet in the hands of bank sales staff/tellers to multi-screen video walls.. If integrated with existing customer relationship management systems, the content offered through digital touchpoints can be changed, dynamically update and customize.

“Retailers know that many customers conduct online searches before entering a store to purchase the product.. The challenge for retailers is to offer the level of user experience in the store equal to that which the consumer finds online. And this is the same for retail banking., restaurants and hotels. BT is already a provider of Scala-based solutions, supporting customers around the world and offering innovation and rich content services, such as media production through end-to-end multinational support managed in various sectors around the world”, declares Tom Nix, CEO of Scala.

According to Hubertus von Roenne, Vice President of Global Industry Practices at BT, Companies are continually looking for ways to improve the customer experience., drive loyalty and increase sales. A study shows that digital technologies influence the 36% of sales made at the point of sale for a value of 1,1 billions of dollars.

“Retailers must combine the digital and physical worlds so that customers have the same experience wherever and however they shop.”. From smart fitting rooms to digital screens where content personalized by age is displayed, race and gender, There is a lot to choose from and it is a real challenge for companies to be able to choose the right technology so that everything works perfectly as they expand throughout the world”.