Hartwall Arena in Helsinki deploys a digital signage network of 240 screens

The digital signage network of the Hartwall Arena in Helsinki has 240 screens, both in video wall configuration and in other formats, displayed throughout the Finnish hockey stadium, fruit of the modernization project carried out with ComQi's Engage content management platform, in collaboration with iConnect media players and Toshiba displays.

built in 1997 as host of the Ice Hockey World Championship, el Estadio Hartwall Arena de Helsinki (Finland) It is a reference facility in the Nordic capital to celebrate not only important sports competitions, but concerts and all kinds of events, including the Eurovision Song Contest 2007.

To maintain this track record of success and keep up with the latest innovations in this type of venue, The stadium has carried out a major remodeling of its facilities and has introduced large format display technology as a fundamental channel of communication and information between hockey fans and athletes, event promoters and advertisers and visitors who attend the events that take place there.

This audiovisual project takes shape in the installation of a digital signage circuit, which is managed from the stadium control center, composed of 240 screens, both in video wall configuration and in different formats and sixty media players that are distributed throughout the entrances to the common and restaurant spaces., vip room, etc.

The deployment of this digital signage network is supported by the Engage content management platform from ComQi -which among other features allows dynamic live video switching so that fans do not lose detail of any action on the field of play., who has worked in collaboration with the local integrator iConnect with your media players, as well as with large format digital screens of Toshiba.

As the CEO of ComQi explains, Ifti Ifhar, “Our company has accumulated a lot of experience serving the sports and entertainment industry, that have been transformed into digital and interactive environments committed to fans, improving their experience and loyalty. Our Engage platform, that until now we offered to the main retailers, “It works perfectly both on a network like the Hartwall Arena and on multi-channel touchpoint networks.”

The system offers a variety of applications both to improve the fan experience in the venue at any type of event and to boost operators' revenue objectives.; from sponsors and advertisers, to food dealers through digital menu screens with specific promotions, to dynamic information on player information displays, results and statistics in real time or warnings in game time and messages of incidents or emergencies if necessary, as well as promotional content about current and future events.

The Engage platform controls and manages 240 screens distributed throughout the venue, as well as the sixty iConnect media players, whose CEO, Henri Sarin, does not hesitate to underline the satisfaction of “offering one of the largest deployments of digital signage carried out in the last year in Finland.”. We have worked hard to, in a short period of time, be operational before the start of the hockey season through close cooperation with ComQi during the process”.

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