Netipbox deploys its Smart Digital Signage solutions in Areas USA establishments

The digitization project carried out at the Minneapolis – Saint Paul International Airport, It is spreading to other facilities of this type in the United States that have their restaurant franchises.

Areas, reference brand in restaurants in the travel sector, At the end of last year, it obtained the concession for the international airport of Minneapolis-Saint Paul to operate fifteen establishments of this chain.

Besides, The company has a presence with its franchises in other North American airports, like Chicago, Los Angeles, Atlanta, Miami, Newark, Washington, Indianapolis, Orlando and Detroit, who have also started the installation of Smart Digital Signage solutions of Netipbox Technologies.

The company established an action plan for its spaces some time ago, which started first in Spain and Portugal, whose objective was to equip their establishments, located in the main airports, highways and railway stations, of dynamic interactive customer information systems as a central element of its communication policy with travelers, as well as to reinforce your brand.

For this, Areas has had Smart solutionsDigital Signage of Netipbox Technologies, which had also been deployed in restaurant and retail establishments in Europe, and which is now moving to the North American market, the Minneapolis – Saint Paul airport being one of its most recent exponents.

This digital strategy of the company began in the year 2008, with the adoption of the Netipbox solution for its adaptability to any type of menu board or digital screen, essential element due to the diversity of restaurant spaces that Areas has.

Besides, Netipbox has been easily integrated into Areas' POS platform, by allowing the management of the second screen of the POS in your restaurants. In this case, the ease of use that Netipbox offers to professionals and its additional functionalities were positively valued., like audience analytics, an element that will provide great value to Areas in the coming years

Engineering and supply of project hardware and software equipment, along with content creation, has been the responsibility of Netipbox Technologies, carried out by its division Impactiva Global DS Agency. The integration and installation of the system is the work of the North American company Safco Systems, who has installed menu board screens from different manufacturers.

As Paula Antich explains, marketing and communications director of Areas USA, “The Netipbox technology that we are installing in our restaurants represents another step in the group's digital strategy to provide us with modern tools, flexible and scalable, that allow us not only to dynamically inform about gastronomic offers, but to manage all the digital assets of all brands under the same platform”.

As far as content management is concerned, “She is very intuitive and herinteractive functionalities between screens to generate effects WOW They are something very new and differential in digital signage - says Antich -. It is something that we are going to take advantage of as we implement Netipbox Technologies systems in different locations”.

Smart Digital Signage cloud solutions of Netipbox Technologies provide Area operators with a wide set of functionalities, own and third parties, that allow obtaining important additional values, such as Scan, that offers valuable information to the consumer, giving more value to the screens, o Audience, that identifies typology and metrics of audiences with cameras (in collaboration with the French Quividi).

Another feature is Synchro WOW, that makes it easy to create mega-banner effects synchronized between different screens. The hardware core of Smart Digital Signage solutions of Netipbox Technologies es Nbox, an Android-based player that transforms any digital medium (screen, totem, kiosk, panel Led ,etc.) in a window that interacts with the consumer and that, through sensors and cameras, captures and delivers data of great value to the business.

Netipbox Technologies has developed a native Android APK that allows you to control the 100% of digital displays in a robust solution, Fully scalable and easy to use for any type of client.