Burger King incorporates digital signage solutions in its stores thanks to Musicam

Achieving greater customer engagement with the brand is the objective that Megafood pursues by installing digital signage solutions in its Burger King franchises in Madrid, Andalusia and the Canary Islands.

Megafood has begun to install screens in its premises to broadcast digital content. since last year, all Megafood Burger King franchises in Madrid, Andalusia and the Canary Islands have trusted Music to carry out the installation of digital signage solutions in your premises. Musicam has been providing the musical atmosphere in all Burger King franchises for more than ten years to achieve the best customer experience..

The objective is to achieve greater customer engagement with the brand and make their stay in the store more enjoyable, thus generating positive experiences that emotionally link the customer with the brand..

Megafood chose Musicam as supplier of materials and installation of these screens after the offer made after negotiation with manufacturers and distributors. Musicam Support offers content production services, as well as design and implementation of audiovisual engineering projects.

“Megafood allows us to deploy all our operational capacity by trusting our management, both in the choice of the product and in the facilities. “So far we have participated in the opening of ten stores and we have another seven planned in the coming months”, comments Isidro Sánchez-Crespo, general director of Music.

With digital content emission devices, Brands have a communication channel tailored to their needs., dynamic and innovative, so they can better relate to their audience.

Among the benefits that digital signage offers, highlights the rapid management of changes in offers and promotions, that allows you to manage the product in an agile way, y, consequently, an increase in sales. In addition, generating a positive experience for the client during their stay at the premises., entertaining you and informing you of the latest promotions at the point of sale.