AMC Theaters enhances customer experience with Pyramid polytouch digital kiosks

The North American cinema chain AMC Theaters (American Multi-Cinema) has deployed an omnichannel strategy, with Pyramid all-in-one touch digital kiosks and online and mobile sales channels to improve your customer service by streamlining the check-out process.

The omnichannel strategy launched by AMC Theatres, one of the largest North American movie chains, is based on the deployment of systems polytouch, all-in-one digital kiosks from the German specialist Pyramid, to avoid waiting times at checkouts, thus streamlining the check-out process with the integration of multiple sales channels (online, mobile, etc.).

With the motto 'the experience of difference', The chain needed a system that would improve its customer service through a self-service digital kiosk, replacing traditional systems, which also offered information about upcoming events, would increase ticket sales and have an attractive design and easy handling.

Pyramid's polytouch systems met these requirements, providing advanced touch technology, self-service reliability, flexibility in its deployment and design in all AMC Theater rooms distributed throughout the country, as well as options to integrate payment technologies, contents, etc. in the future in order to increase customer engagement, contribute to your purchase satisfaction through digital kiosks and increase sales.

After a pilot phase in some rooms selected by the company, The kiosks “have had an excellent reception and response from users”, point out from AMC Theaters, so they are currently being deployed throughout their network.

For this project, Pyramid has developed a fully customized polytouch kiosk for this chain., integrated by a Full HD touch screen in portrait format and customized for AMC Theaters, allowing up to twenty touches simultaneously with less than 10 ms latency, IP54 rated and protected by toughened non-reflective glass, with processor Intel Core and expansion modules to integrate barcode and QR reader, thermal printer, loyalty program bonuses, magnetic card reader for payment and emergency stop button, among other features.

As Alberto Perandones points out, vice president of business development at Pyramid, “Our solution responds to the essential characteristics that AMC wanted: a modular high-performance system in order to optimize the customer experience, Reliable and durable to withstand constant use, as well as customizable and scalable to introduce new technologies and with professional technical support”.

Para Scott Winters, vice president of systems at AMC Theater, “The polytouch kiosk developed by Pyramid has been a real change in our business strategy, with an all-in-one design that provides maximum flexibility in our rooms and an attractive design that immediately captures the attention of customers. Since its installation, The rate of use and acceptance of these systems does not stop growing”.