Musicam reinforces its expansion by marketing customer experience services in Ecuador

The Spanish specialist in customer experience Musicam has started marketing its services in Ecuador through the company The Bloop, in line with its internationalization strategy in Latin America.

Marketing of services Music in Ecuador is due to the agreement made with the local company The Bloop, directed by Jimmy Barragán and specialized in this type of sensory marketing services, In addition to being one of the countries with the most present and future growth in Latin America, as Isidro Sánchez-Crespo emphasizes, general director of this Spanish company specialized in customer experience.

“The company's internationalization plan is being implemented gradually, process that has been taking place since year 2010. One of the objectives we pursue is to extend the concept of customer experience worldwide so that any customer, anywhere in the world, can make your shopping experience unforgettable”, assures the CEO of Musicam.

For your part, Jimmy Barragan, responsible for The Bloop, explains that Ecuador is one of the most suitable places to import these customer experience services for several reasons; one of them because the Andean country is in full economic development. “The growth figures of recent years demonstrate this and are especially good if we take into account that they are having an impact on the well-being of large sectors of the population due to investment in social spending,” he points out.. The middle class, the one that fills the shops, is increasing and will continue to do so, Therefore, establishments must be prepared to offer the shopping experience that their customers deserve.”.

Secondly and related to the previous, Barragán highlights that the moment of development in which Ecuador finds itself means “that it still has many market niches to cover.”, so the competition is scarce and the needs are broad”. Another argument in favor is that “it is a quiet country, with the monetary security that the dollar offers and with the political security that years of a stable democratic system demonstrate” and, finally, “Ecuador is an especially sensory country. Here the sun shines brighter, the fruits are more perfumed and the music floods everything. This makes the Ecuadorian demand, even if not explicitly, a service that connects you with your way of being, with your identity, and Musicam is going to respond to this demand”, assures.

In this sense, Barragán points to the Andean country as an ideal recipient of customer experience services, “not only because it is an untapped sector, if not because of the idiosyncrasy of Ecuadorians. Accustomed as they are to their nature providing them with experiences full of exuberance, we believe that, somehow, They claim the same thing in the cold and artificial commercial environments. The Ecuadorian appreciates that your senses are awakened with images, with smells and especially with music. It's not strange, For example, walk into the doctor's office and find him playing a CD. To the outsider it may seem strange but, if it's the right music, The Ecuadorian patient calms down and the doctor works better”.

Musican's objective in this country focuses on "offering the Ecuadorian market the necessary services to make their purchases a positive experience worth repeating.". Besides, We will turn your establishments into places where you like to be, thus increasing the time spent in them, in addition to advising them on the task of creating new experiences to generate engagement with the brand”.

With the commercialization of services in Ecuador, “Musicam's first stage of internationalization closes after consolidating the market in Mexico in 2010; Colombia in 2014 and Italy in 2015, currently offering in more than 74 countries our customer experience services”, points out its CEO.