Seat refreshes users while they wait for the bus with an interactive marketing action

Marquees have become a digital and interactive support in which developers, Advertisers and users can offer different and surprising experiences. In the middle of a heat wave, The Seat automobile brand has decided to present its new Ibiza in two marquees in Madrid and Barcelona, for users to cool off with the air conditioning while waiting for the bus.

This innovative marquee marketing action, as has been stated on numerous occasions Digital AV Magazine, focuses on presenting the interior of the new Seat Ibiza according to the creative and technological marketing project carried out by JCDecaux Innovate, Globalzeep, Lola y MediaCom.

These companies have technologically transformed two canopies, located in the center of Madrid (Goya street, 27) and Barcelona (at the María Cristina Station), that are synchronized with the Mirror Link technology that the vehicle incorporates, so that the driver can see on the car console what appears on his smartphone.

To show the possibilities that the interior of the Seat Ibiza offers to the canopies, Globalzepp has integrated air conditioning modules, Led lights and a screen 75 inches with transflective technology to withstand direct sunlight, everything synchronized so that users, via your smartphone, can discover and select the options offered by the brand's new car while waiting for the bus to arrive.

Its operation is simple: Users only have to connect to this interactive marquee via a QR code (there are instructions on how to do it), so that the smartphone screen becomes its control center. Through several hot spots on the image of the car interior, the user can know and activate different options.

Activating , como ‘Feed to speech’, a voice message through the mobile will explain how to interact with the interior of the car, for example by turning on the air conditioning that activates the air conditioning sensor installed in the canopy and that all those waiting cool down a little; or change the interior lights of the Seat Ibiza with 'Ambient light' and have it replicated in the lighting and color of the marquee.

In the event that no user connects to the marquee, This shows images of the new Seat Ibiza and activates a set of lights to attract your attention and interact.. This digital and interactive marketing action has been carried out for a week (of the 7 al 13 of the current month).

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