Oysho trusts in Lledó lighting for its new flagship store in Barcelona

Strengthen the brand image and offer an innovative concept in the shopping experience, These are the objectives set by Oysho for its new store in Barcelona, where architectural lighting supplied by Lledó solutions takes a leading role.

Recently, Oysho, perteneciente al Grupo Inditex, ha abierto una nueva tienda en Barcelona, in whose premises 400 square meters highlights the company's strategy to offer a renewed brand image and provide customers with a new concept in the shopping experience.

This new concept takes as key elements the lighting and the design of the space with tones where white predominates.. Inside the new flagship store, architectural lighting has been used that transforms the ceilings into light boxes to enhance the visual perception of the spaces divided into thematic sections..

To achieve these effects, the system has been used ledo Diamond Dynamic, based on a compact structure that incorporates advanced optoelectronic technology. With this new optical technology, with opaline or semi-transparent structure of high transmittance, Precise control of the emitted light beam is ensured and annoying glare on the observer is avoided..

These spatial chromatic solutions, highlight the space of the product on display, maintaining constant luminous flux throughout its length, regardless of the color temperature that is selected.

This linear lighting coexists with that of the View CRI90 projectors, that perfect the definition of colors. The combination of these two solutions manages to visually expand the sales space and accentuate the lightness of the side coverings..